A Case Study: Debiopharm & 3DforScience
Turning Scientific Innovation Into an Interactive Wall Experience
Debiopharm partnered with 3DforScience to create a large-scale interactive wall experience designed for BIO International Convention in Boston. The objective was to transform complex therapeutic innovation into an immersive and memorable environment that encouraged visitors to explore, interact, and discover.
Built as a multi-user scientific installation, the experience combined real-time interaction, projection mapping, motion-responsive content, and custom scientific illustration to communicate Debiopharm’s innovation across oncology, antimicrobial resistance, artificial intelligence, and patient-centered healthcare.
The Vision:
Creating Meaningful Engagement Beyond Booth Attraction
Scientific congresses are crowded environments competing for limited attention.
Debiopharm wanted to move away from conventional booth formats and create something unexpected: an experience that felt physical, artistic, and interactive at the same time.
The ambition was to create an installation that would naturally attract visitors through its scale and handcrafted visual language, then reward interaction by revealing scientific stories hidden beneath the surface.
6
Interactive scientific zones activated through touch and exploration.
+20
Custom visual interactions designed across therapeutic and innovation areas.
100%
Tailor-made visual language developed specifically for congress engagement.
Scientific Storytelling Through Interactive Exploration
The interactive wall was designed as a living scientific canvas.
At the center of the experience, a dynamic Swiss-inspired clockwork system acted as the visual engine connecting all content areas and symbolizing Debiopharm’s precision and innovation approach. Around this central hub, visitors could activate six scientific environments, each unlocking its own visual narrative.
Scientific Storytelling Through Interactive Exploration
The interactive wall was designed as a living scientific canvas.
At the center of the experience, a dynamic Swiss-inspired clockwork system acted as the visual engine connecting all content areas and symbolizing Debiopharm’s precision and innovation approach. Around this central hub, visitors could activate six scientific environments, each unlocking its own visual narrative.
KNOW-HOW: Turning Scientific Content Into Spatial Experiences
Designing for live events requires a different approach than designing for screens.
For Debiopharm, our challenge was to translate multiple scientific narratives into a single physical installation capable of attracting visitors from a distance while rewarding closer exploration.
We developed a visual system where printed illustrations became the foundation of the experience and projected light acted as the activation layer. Scientific concepts only appeared progressively through interaction, creating moments of discovery instead of information overload.
Extending the Ecosystem
To amplify the value of the booth experience, selected content and visual assets developed for the interactive wall were repurposed into complementary Augmented Reality activations.
Rather than creating disconnected experiences, we reused scientific illustrations, animation systems, and interaction principles to create a consistent visual language across formats.
This allowed Debiopharm to extend engagement beyond the physical installation while maximizing content efficiency and maintaining narrative continuity.
Solutions Applied
Interactive Wall Experiences
Projection Mapping & Sensor Integration
Scientific Illustration & Motion Design
Bringing Scientific Assets Into New Formats
As part of the experience ecosystem, existing molecular animations and mechanism-of-action visual assets were adapted and integrated into interactive touchpoints.
By reusing and evolving previously developed scientific content, we accelerated production while increasing the overall impact of the communication strategy.
Bringing Scientific Assets Into New Formats
As part of the experience ecosystem, existing molecular animations and mechanism-of-action visual assets were adapted and integrated into interactive touchpoints.
By reusing and evolving previously developed scientific content, we accelerated production while increasing the overall impact of the communication strategy.
Our workflow:
From concept to delivery
Our process combined strategic messaging, interactive experience design, scientific visualization, animation production, and real-time implementation.
Each interaction was prototyped and refined to ensure fluid participation, visual clarity, and strong communication impact across all six content areas.
The final outcome
The final interactive wall transformed Debiopharm’s booth into a dynamic destination where visitors could explore innovation through interaction.
By combining scientific storytelling, large-scale visual design, and responsive technology, the experience increased dwell time, encouraged multi-user participation, and created stronger connections with Debiopharm’s scientific vision.
Debiopharm
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