A case study on Debiopharm Intake:
CD37: A key immune protein targeted for innovative cancer therapies
Debiopharm: is an independent biopharmaceutical company with an ongoing commitment to develop tomorrow’s standard of care to cure cancer & infectious diseases and improve patient quality of life.
On this occasion they wanted to show the functioning of the molecule Debio1562M through a video MoA that facilitates its understanding.
The Vision: Achieve understanding of the potential of their molecule.
Debiopharm Intake had a clear mission: to show investors everything their new molecule can do against the CD37 antigen and obtain the necessary resources to continue with its research and development.
They wanted to achieve a detailed and exact understanding of the functioning of said molecule and demonstrate the work it does against diseases (AML and MDS Myelodysplastic syndromes (MDS) and acute myeloid leukemia (AML))
Embracing the challenge, 3DforScience stepped up to the plate.
87% of Medical marketers
increased their sales / investments using 3D video content
82% of consumers
Bought a product or service after watching a 3D video.
$435 billion
2023 Investment in Pharma in the USA
A clear message to visualize
The CD37 antigen is exclusively found on hematopoietic cells like B lymphocytes, neutrophils, and macrophages, regulating immune functions. In AML, CD37 is broadly expressed, efficiently internalized, and correlated with poor prognosis, making it a promising target for therapy.
Debio 1562M is an antibody-drug conjugate that specifically targets CD37. It binds efficiently to CD37 receptors on tumor cells, facilitating internalization, and is being developed as a potential first-in-class CD37-targeted therapy.
A clear message to visualize
The CD37 antigen is exclusively found on hematopoietic cells like B lymphocytes, neutrophils, and macrophages, regulating immune functions. In AML, CD37 is broadly expressed, efficiently internalized, and correlated with poor prognosis, making it a promising target for therapy.
Debio 1562M is an antibody-drug conjugate that specifically targets CD37. It binds efficiently to CD37 receptors on tumor cells, facilitating internalization, and is being developed as a potential first-in-class CD37-targeted therapy.
KNOW-HOW: The Importance of Precise Visual Representation
Considering all factors, our team set out to visually represent the CD37 antigen and the precise mechanism of Debio 1562’s action on tumor cells, leveraging Debiopharm’s Multilink technology to highlight its efficacy and safety profile.
Storyboard for an impact storytelling
The first thing was to capture the message in hand-drawn illustrations to grasp the idea and work on it in a precise way, this, always accompanied by precise messages of how the story would be told and the direction of the narrative; all this to have a better understanding of the visual idea and have an adequate feedback.
Solutions applied
Hand-made conceptual styling
Modelling of illustrations and designs
3D scientific animations and recreation
Our approach to create an immersive experience
Debiopharma Intake received an animated video that described in detail the potential of its new molecule Debio 1562 as a treatment for AML diseases, which are a fast-growing form of blood and bone marrow cancer marked by abnormal myeloid cells growth with a high relapse rate and limited treatment options.
This fact represents a clear opportunity to achieve a better understanding of its mode of action and functioning and, in this way, obtain investors who believe in and support the project.
Our approach to create an immersive experience
Debiopharma Intake received an animated video that described in detail the potential of its new molecule Debio 1562 as a treatment for AML diseases, which are a fast-growing form of blood and bone marrow cancer marked by abnormal myeloid cells growth with a high relapse rate and limited treatment options.
This fact represents a clear opportunity to achieve a better understanding of its mode of action and functioning and, in this way, obtain investors who believe in and support the project.
Our workflow:
From concept to delivery
These images illustrate the creative process behind the 3D animated video developed for Debiopharma Intake. The focus was on visually explaining the features and potential of the new molecule, effectively communicating the message to investors.
The final outcome
The final product was a high-quality video that delivered a clear, simple and visually compelling message that not only met but exceeded Debiopharma’s expectations. It served as an effective tool for understanding the new molecule, thanks to our collaborative work with Debiopharma.
“My experience working with 3DforScience has been great! Clear deadlines, quick retouches, fair prices, good customer service and, of course, astonishing video rendering”
Debiopharm
Scientific Communication Associate
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