A Case Study: Mironid & 3DforScience:
Communicating Breakthrough Science for ADPKD Through Multi-Format Visual Storytelling
Mironid, a biotech company pioneering treatments for Autosomal Dominant Polycystic Kidney Disease (ADPKD), partnered with 3DforScience to bring its innovative LoAc® therapy to life. To achieve this, our team created a suite of visual assets: a high-impact explainer video, a dynamic presentation deck, a continuous loop animation for events, and a dedicated web experience, all focused on illustrating how LoAc® targets the root cause of cyst growth in ADPKD.
The Vision:
Making a Complex Renal Disorder Understandable and Engaging
ADPKD is a genetic disorder marked by progressive cyst formation and kidney damage. Mironid’s LoAc® compounds aim to tackle this by directly regulating abnormal cAMP levels, the key driver of cystogenesis.
The challenge: communicate this intricate cellular mechanism in a clear, engaging way that resonates with scientists, clinicians, and investors alike.
>12 million
People worldwide are affected by ADPKD.
40–50%
Of patients may progress to kidney failure by age 60.
75%
Retention improvement when complex science is visualized in multi-format content.
A Tailored Message for Multiple Touchpoints
The project’s core video guides viewers through the disease’s root cause, highlighting how PKD1/PKD2 mutations disrupt calcium signaling, elevate cAMP levels, and trigger cyst growth.
It then shows how LoAc® rebalances this pathway by activating long PDE4 enzymes, normalizing cAMP, and potentially halting disease progression. The presentation slides and looping version distilled these visuals into concise talking points for conferences and meetings, while the web format ensured a broader digital reach.
A Tailored Message for Multiple Touchpoints
The project’s core video guides viewers through the disease’s root cause, highlighting how PKD1/PKD2 mutations disrupt calcium signaling, elevate cAMP levels, and trigger cyst growth.
It then shows how LoAc® rebalances this pathway by activating long PDE4 enzymes, normalizing cAMP, and potentially halting disease progression. The presentation slides and looping version distilled these visuals into concise talking points for conferences and meetings, while the web format ensured a broader digital reach.
KNOW-HOW: Scientific Accuracy Meets Creative Clarity
Working closely with Mironid’s scientific team, we modeled the kidney microenvironment down to ion channels, cAMP signaling cascades, and cyst formation at tissue scale.
Careful animation of LoAc®’s action on PDE4 enzymes gave stakeholders a clear, trustworthy look at the compound’s unique advantage.
From concept to visualization
Starting from Mironid’s scientific narrative, we built detailed storyboards, 3D cell models, and fluid molecular animations. Each asset — video, slides, loop, and website — maintained a consistent visual language, ensuring all touchpoints told the same credible story.
Solutions applied
Hand-made conceptual styling
Modelling of illustrations and designs
3D scientific animations and recreation
Our approach to create an immersive experience
Instead of static graphics, we used cinematic camera work and step-by-step cell animations, bridging molecular interactions with organ-level pathology.
This approach ensured every viewer, from KOLs to investors, could grasp how LoAc® works and why it matters.
Our approach to create an immersive experience
Instead of static graphics, we used cinematic camera work and step-by-step cell animations, bridging molecular interactions with organ-level pathology.
This approach ensured every viewer, from KOLs to investors, could grasp how LoAc® works and why it matters.
Our workflow:
From concept to delivery
Our team worked in sprints, aligning each version with Mironid’s feedback, regulatory standards, and audience expectations. Storyboarding, voiceover, animation, slide integration, and web embedding were streamlined for a seamless launch.
The final outcome
The final multi-format campaign equips Mironid with a flexible toolkit to explain its science at conferences, investor meetings, and online channels. By demystifying LoAc®’s mechanism, the visuals strengthen Mironid’s position as a leader in tackling the root cause of ADPKD.
“Mironid trusted us to make complex renal science clear and compelling across formats. Together, we turned LoAc®’s breakthrough into a visual story that educates and inspires.”
Mironid
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