Case Study: MSD Animal Health – Bravecto® VR Experience
Transforming Veterinary Communication: Bravecto® 360° VR Experience
MSD Animal Health, a global leader in veterinary medicines, sought to transform how they communicate the unique benefits of Bravecto® Injectable, a product offering one injection for a full year of flea and tick protection for dogs. To achieve this, they commissioned an immersive 360° VR experience that brings the mechanism of action to life.
The Vision:
Journey of Protection
MSD Animal Health aimed to clearly demonstrate the innovative process behind Bravecto® by showcasing the journey of fluralaner crystals from injection to systemic distribution.
This VR experience provides an in-depth look at how the product maintains year-long protection, offering a clear and engaging narrative for veterinarians, pet owners, and industry stakeholders.
+ 4.5 billion
Projected revenue for innovative veterinary injectables in North America.
40% Cost Efficiency
Integrating VR can reduce promotional costs by up to 40% compared to traditional advertising methods.
+30% Brand Recall
Immersive VR presentations can increase brand recall by as much as 30%.
A Tailored Experience for Veterinary Professionals
This immersive VR experience captivated veterinarians by clearly demonstrating how Bravecto®’s innovative fluralaner delivery system works. From injection to full-body distribution, ensuring one year of robust flea and tick protection.
By balancing detailed scientific insights with engaging storytelling, the presentation provides a practical educational tool that enhances clinical understanding and supports informed decision-making in veterinary practice.
A Tailored Experience for Veterinary Professionals
This immersive VR experience captivated veterinarians by clearly demonstrating how Bravecto®’s innovative fluralaner delivery system works. From injection to full-body distribution, ensuring one year of robust flea and tick protection.
By balancing detailed scientific insights with engaging storytelling, the presentation provides a practical educational tool that enhances clinical understanding and supports informed decision-making in veterinary practice.
KNOW-HOW: Scientific Accuracy in Every Frame
Our process began with a deep dive into the pharmacological data behind Bravecto®, transforming complex scientific insights into a series of meticulously crafted visuals. In close collaboration with veterinary experts, we validated every scene to accurately depict the journey of fluralaner ensuring the animation mirrors real-world dynamics.
This rigorous approach blends art with science, offering an authentic visual narrative that not only educates but also inspires confidence in Bravecto®’s year-long protective promise.
From concept to visualization
The creative process began with a detailed storyboard that captured every step, from the administration of the injection, through the dynamic movement of fluralaner crystals as they are released and travel through the dog’s body, to the final protective effect against fleas and ticks. Each scene was planned to ensure clarity and precision, aligning with MSD’s communication goals.
Solutions applied
360° Immersive VR Experience
Enhanced Visualization of Fluralaner’s Mechanism
3D scientific animations and recreation
Our approach to create an immersive experience
Leveraging state-of-the-art VR technology, we developed a virtual journey that allows viewers to observe the inner workings of Bravecto® in a 360° environment.
This immersive experience not only explains the product’s mechanism but also highlights its long-term benefits, making complex scientific concepts accessible and engaging.
Our approach to create an immersive experience
Leveraging state-of-the-art VR technology, we developed a virtual journey that allows viewers to observe the inner workings of Bravecto® in a 360° environment.
This immersive experience not only explains the product’s mechanism but also highlights its long-term benefits, making complex scientific concepts accessible and engaging.
Our workflow:
From concept to delivery
We began by thoroughly understanding Bravecto®’s mechanism and MSD Animal Health’s objectives. Detailed storyboards and high-quality 3D models were created, followed by continuous collaboration and refinement. The final VR experience was crafted to ensure scientific accuracy and visual appeal, resulting in a powerful communication tool.
The final outcome
The project resulted in a high-quality VR experience that clearly and compellingly communicates Bravecto®’s unique mechanism and lasting benefits. This innovative tool has significantly enhanced stakeholder engagement at veterinary events and conferences..
“Working with 3D for Science on the Bravecto® VR experience was smooth from start to finish. The workflow was clear and collaborative, the 3D visualization deliveries genuinely impressed us, and the storytelling-led approach was executed thoughtfully. Feedback during the event was very positive.”
Bravecto
Director of Veterinary Communications, MSD Animal Health
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