A Case Study: Alexion x 3DforScience
An AI-Powered Clinical Workshop Experience Designed to Spark Specialist Debate
Alexion partnered with 3DforScience to transform two rare disease patient cases into an interactive workshop presentation. Combining AI-generated video, medically reviewed storytelling and Ben—an avatar co-presenter who interacted with the on-stage speaker—the experience was designed to capture attention, create impact and encourage specialists to participate in the clinical discussion.
The Vision: From Clinical Cases to an Interactive Workshop Experience
The objective was not simply to present two clinical case videos. It was to create a live educational experience that placed the audience inside key clinical decision moments.
As the pediatric and adult cases unfolded, Ben and the human presenter revealed information step by step, challenged assumptions and invited specialists to consider what they would do next. This dynamic format turned uncertainty into a trigger for audience participation, clinical debate and deeper learning.
2 Clinical Cases
Pediatric and adult patient narratives structured around key diagnostic and treatment decisions.
1 Avatar Co-Presenter
Ben joined the human speaker throughout the workshop, helping introduce information and move the story forward.
Live Audience Interaction
Strategic pauses, questions and clinical turning points encouraged specialists to discuss and participate.
Two Patient Cases Designed for Live Discussion
Pediatric Case
A seven-year-old patient presenting with fatigue, abdominal pain and abnormal vital signs. The case follows the diagnostic journey from the first clinical observations to emergency assessment, pausing at key moments to invite discussion and challenge the audience’s assumptions.
Adult Case
A 46-year-old patient experiencing an acute clinical crisis. As the case reveals progressive multisystem involvement, specialists are invited to discuss the available evidence, possible management approaches and the point at which critical intervention becomes necessary.
Two Patient Cases Designed for Live Discussion
Pediatric Case
A seven-year-old patient presenting with fatigue, abdominal pain and abnormal vital signs. The case follows the diagnostic journey from the first clinical observations to emergency assessment, pausing at key moments to invite discussion and challenge the audience’s assumptions.
Adult Case
A 46-year-old patient experiencing an acute clinical crisis. As the case reveals progressive multisystem involvement, specialists are invited to discuss the available evidence, possible management approaches and the point at which critical intervention becomes necessary.
AI-Enabled Production, Guided by Medical Expertise
Generative AI helped us create lifelike patient scenes and represent the progression of each case with greater speed and flexibility. Working closely with Alexion’s medical advisors, every scene was refined to maintain clinical credibility while preserving the narrative tension needed to capture attention and stimulate discussion.
Meet Ben: The Avatar Co-Presenter
Ben was created as an avatar co-presenter—not simply as an on-screen character. During the workshop, he took part in a planned dialogue with the human presenter, introduced patient information and helped reveal each case step by step.
At key decision points, the presenter used Ben’s interventions to pause the narrative, ask the audience what they would do next and open the clinical discussion. This interaction between the speaker, Ben and the audience transformed a conventional presentation into a more dynamic, surprising and participatory experience.
Solutions applied
Interactive presentation and workshop design
AI avatar co-presentation
AI video generation
Clinical storytelling
Audience engagement strategy
Medical content collaboration
From Medical Content to a Live Experience
Working with Alexion’s medical advisors, we transformed the clinical content into two structured narratives designed specifically for a live workshop.
We developed the patient stories, AI-generated scenes, dialogue between Ben and the presenter, audience prompts and presentation flow as one connected experience. Every reveal, pause and question was designed to sustain attention and create a natural opportunity for specialist participation.
From Medical Content to a Live Experience
Working with Alexion’s medical advisors, we transformed the clinical content into two structured narratives designed specifically for a live workshop.
We developed the patient stories, AI-generated scenes, dialogue between Ben and the presenter, audience prompts and presentation flow as one connected experience. Every reveal, pause and question was designed to sustain attention and create a natural opportunity for specialist participation.
Our Approach: Designed for Participation
The experience was built around a simple principle: specialists should not just watch the cases—they should actively interpret them.
By progressively revealing clinical information and introducing moments of uncertainty, the presentation encouraged the audience to question, anticipate and debate each decision before the complete case outcome was shown.
The Final Outcome
The final workshop combined an interactive presentation, AI-generated clinical videos and avatar co-presentation in one cohesive educational experience.
Ben’s exchanges with the speaker helped sustain attention, introduce moments of surprise and create clear openings for audience participation. The result was a memorable format designed to turn passive viewing into active clinical dialogue around complex rare disease decisions.
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