Philadelphia, PA. June 3rd – 6th , 2019

BIO 2019 | Augmented & Virtual reality in medicine

Just a couple of weeks ago we attended the BIO International Convention in Philadelphia. It has been a great pleasure for us to reconnect with friends, clients and meet new contacts in the healthcare ecosystem. We had a really good time in our booth with Augmented Reality apps and Virtual Reality in medicine experiences and talking about how 3D animation and new technologies can improve science communication.

Augmented Reality (AR) is the ability to overlay and share physical objects, spaces, and images on a user’s view of the real world and is revolutionizing the customer experience. On the other hand, Virtual Reality (VR) is an experience taking place within a simulated and immersive environment.

The primary usefulness of augmented reality in medicine is the manner in which components of the digital world blend into a person’s perception of the real world. So, when the real environment is supplemented or augmented with computer-generated images, usually motion tracked, that’s augmented reality, while the Virtual Reality in medicine immerses the user in a virtual world.

Medical VR and AR

Although customers have a vague idea of ​​how it works still there is so much margin to improve its enforcement. For instance, the people that could taste our demos were impressed to know that these solutions could be implemented in the materials the already use daily in brochures, posters and all kinds of materials into their actual marketing strategy.

Thanks to augmented reality and virtual reality in medicine, clients, doctors and providers can better understand complex relations and processes, visualize the invisible small world of the cell, interact with augmentations and share their experience. Those who visited our stand were amazed by the high quality of our models and animations. Regarding this new content, the old golden rule still holds: “Quality over quantity”. The quality the Medical VR and AR content (not the quantity) defines its effectiveness at generating conversions and improving engagement.