BIO 2019 | 3DforScience AR and VR Customer Experience

Jun 18, 2019 | Augmented Reality, Events

Philadelphia, PA. June 3rd – 6th , 2019

Just a couple of weeks ago we attended the BIO International Convention in Philadelphia. It has been a great pleasure for us to reconnect with friends, clients and meet new contacts in the healthcare ecosystem. We had a really good time in our booth with Augmented Reality apps and Virtual Reality in medicine experiences and talking about how 3D animation and new technologies can improve science communication.

Augmented Reality (AR) is the ability to overlay and share physical objects, spaces, and images on a user’s view of the real world and is revolutionizing the customer experience. On the other hand, Virtual Reality (VR) is an experience taking place within a simulated and immersive environment.

The primary usefulness of augmented reality in medicine is the manner in which components of the digital world blend into a person’s perception of the real world. So, when the real environment is supplemented or augmented with computer-generated images, usually motion tracked, that’s augmented reality, while the Virtual Reality in medicine immerses the user in a virtual world.

Medical VR and AR

Although customers have a vague idea of ​​how it works still there is so much margin to improve its enforcement. For instance, the people that could taste our demos were impressed to know that these solutions could be implemented in the materials the already use daily in brochures, posters and all kinds of materials into their actual marketing strategy.

Thanks to augmented reality and virtual reality in medicine, clients, doctors and providers can better understand complex relations and processes, visualize the invisible small world of the cell, interact with augmentations and share their experience. Those who visited our stand were amazed by the high quality of our models and animations.

Regarding this new content, the old golden rule still holds: “Quality over quantity”. The quality the Medical VR and AR content (not the quantity) defines its effectiveness at generating conversions and improving engagement.

ARE YOU INTERESTED IN SCIENTIFIC ANIMATION AND COMMUNICATION?

Related news

BIO International Convention 2022

BIO International Convention 2022

3DforScience will assist to BIO Inernational convention 2022. there We will provide to how 3D technology affecting the biotech industry.

3DforScience will attend IN-Cosmetics Global 2022

3DforScience will attend IN-Cosmetics Global 2022

The 3DforScience team will be present from April 11th to 22nd at the IN-Cosmetics Global event in Paris, the world's leading event for personal care ingredients. Specific networking opportunities for the international personal care community will provide the tools to...

BIO Europe Spring 2022

BIO Europe Spring 2022

As in previous years, 3DforScience team will be present in BIO Europe Spring to provide insight on how 3D technology and innovation is positively affecting the biotech industry, and how to improve companies' communication with these methods, as well as product...

MEDICA Trade Fair 2021- Düsseldorf

MEDICA Trade Fair 2021- Düsseldorf

MEDICA, the world's leading medical trade fair, is taking place from November 15th to the 18th. Part of the industry for 40 years, this event is the largest in its field, attracting thousands of exhibitors from more than 70 countries. Although last year it had to be...