How to use Mixed Realities in events: tips and innovation

7 minutes


The Pharma and Biotech industry is an ever-evolving field, with companies always on the lookout for innovative ways to engage with their audiences and showcase their latest technologies. With the rise of augmented reality (AR), virtual reality (VR), and mixed reality (MR), these industries are now leveraging these technologies to create immersive experiences that leave a lasting impact on event attendees.

3 keys for using Mixed Realities

When using AR, VR, and MR technologies in events for the pharma and biotech industry, it’s important to keep a few things in mind:

  • Keep it simple: Don’t overwhelm attendees with too much technology. Focus on one or two key experiences that will make an impact.
  • Make it accessible: Make sure that your experiences are accessible to everyone, regardless of their level of tech-savviness.
  • Test: Make sure that all of your technology is thoroughly tested before the event to ensure that it works seamlessly.


Different cases in Healthcare events: IN-Cosmetics and BIO Europe Spring

In today’s fast-paced business world, companies are constantly seeking innovative ways to showcase their products and technologies at events such as IN-Cosmetics and BIO Europe Spring. One of the most exciting and effective ways to do so is through the use of AR, VR, and MR technologies.

The first use in this field is, of course, to showcase products and technologies. An AR app can be used to show a 3D model of a new product to attendees, allowing them to explore its features and benefits in an interactive way, and of course, VR experience can be used to take attendees on a journey through the body to showcase how a drug works.

On the one hand, the BIO Europe Spring was marked by a VR gamification, made especially for the event, so that people could see here at the stand the many possibilities offered by this technology in the pharma and biotech field.

In addition, AR, VR, and MR technologies improve collaboration and communication among event attendees. For example, MR technology can be used to create a virtual space, a digital workspace twin where attendees can collaborate on projects, and share ideas, or have meetings in real-time. This was one of the surprises that our team was able to purpose and did to a client, which expose a digital environment with his new product.

IN-Cosmetics, moreover, although had all these technologies, was marked by the presence of Virtual Spaces, promoted and created by 3DforScience, where attendees were able to enjoy the multiple possibilities of that service in the field.

This type of technology creates memorable experiences for attendees. A mixed-reality scavenger hunt can be created, where attendees use an AR app to locate hidden objects throughout the event space. This creates a fun and interactive experience that attendees are sure to remember.

Virtual Spaces service | 3DforScience

Among its advantages is the creation of an environment that immerses the target audience in the desired environment, interaction with the content, greater absorption, and retention of concepts, as well as ease of understanding them.

In conclusion, the pharma and biotech industry is always looking for new and innovative ways to showcase its latest technologies, engage with its audiences, and create a lasting impact on event attendees. With the rise of AR, VR, and MR technologies, these industries now have access to powerful tools that can help them achieve these goals and create truly memorable events.

As the pharma and biotech industry continues to evolve and adapt to new challenges, the use of AR, VR, and MR technologies is sure to become even more prevalent. By staying ahead of the curve and embracing these technologies, companies can create events that are not only engaging and memorable but also provide attendees with valuable insights and experiences that can help them make informed decisions and drive innovation in the field.


How 3DforScience can help?

3DforScience is a scientific communication company specializing in visual content for the life science sector. We are a passionate creative team of scientists, marketers, artists, and animators with a shared aim: to help you improve your scientific communication with innovative and unique creative solutions.

We can help to boost your scientific communication capabilities within the biotechnological/ molecular biology fields by designing unique creative solutions such as 3D animation videos or illustrations. 

Would you like to bring your scientific messaging to life? Contact us. We would be pleased to provide you with a unique creation.

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