Repurposing of 3D Medical Animation for Marketing and Promotional Materials
Nowadays, Digital Marketing makes use of several technologies that can be beneficial for a brand. In the last few years, we have seen the boom of 3D animated videos, used by a large number of well-known brands to reach their customers in an impressive way.
3D animation videos are the most original and innovative way to explain the advantages of your service or product through a short story. You can explain how your technology works or what the mechanism of action of a drug is within the body.
Animation videos are very useful to present in an entertaining and original way a service, product or pathology that is complicated to capture in traditional images, helping you to explain the concepts in a short and simple way.
In 3DforScience we take care of everything: narrative script, voiceover, music, character design and animation, post production. We take care of all the development from start to finish.
With a 3D animation video, you can get a lot of material to reuse in different formats or tools and use them in your marketing activities.
Tools where we can reuse information from a 3D animation video
– PR channels & Web
New graphics can be obtained from the 3D animation video and used in all the communication channels of the company as well as in web design allowing a RE- brand.
A rebrand can impact the design of the brand (logo, color palette, typography, photography, icons, etc.), as well as the messaging of the brand (company name, value proposition, slogan, content, voice and tone, etc.) to more competitively position itself in the marketplace.
– Interactive content
The interactive content allows the user to better understand what your technology consists of, since clicking on the various parts of your product allows them to live the experience before purchasing it, thus generating greater interest in acquiring it.
In the video that we can see below, we group a set of projects that we have done where interactive content is used.
– Implementation of Mixed Realities
You can use part of the 3D animation video in different innovative tools to attract more attention from your customers. For example, augmented reality applications where from the app you can project the element you want your client to see. Or the use of virtual reality glasses where your client is immersed in your technology, product or service.
– Power Point Presentation
Following the colors of the brand, the values of the company and what you want to transmit aesthetically, 3DforScience transforms your Power Point presentations, thanks to the elaboration of templates that you can use in each of your conferences or meetings with your team or clients.
One of our clients was 3P Biopharmaceuticals. An European CDMO specialized in process development and cGMP manufacturing of biologics, and cell therapy products using microbial and mammalian expressions systems.
You can use the 3D animation videos in your Ipads or on your mobile phone to explain your technology to your clients so that you can capture their attention and transmit innovatively what you want to promote.
The iPad has become a working tool for sales reps on medical visits as it helps to show the content you want to customers, prospects, and leads. Content such as videos, product demonstrations, flow charts, games, contests, etc. are useful ways to engage your audience interactively.
Since content can be preloaded into the application, latency and slow loading are eliminated, compared to using websites to load content.
Depending on the type of stand the company has at the fair, many materials can be used to attract people’s attention. We take care of the design of the content used by the company, such as brochures to be used in the booth, customize the walls of the booth through illustrations or screens that project videos or loops that the company wants to project, printed material, holograms, virtual reality glasses, augmented reality.
Holograms are a very useful tool to fascinate and catch the audience. They are usually used to project the 3D animations of products and company logos.
There are several formats of holograms that according to the place where you are going to use it we advise you to use one or another.
– Internal Repository
Thanks to the 3D animation video, you can make different versions of the video, specific parts of the video or obtain more specific illustrations to be used only by your team on your platform or internal server.