In the world of marketing, we always seek to stand out from competitors, attract more attention, and show why our product or service is the best option. Interactive content is one of the tools that can help you achieve those goals.
Interactive content has existed for some time, but marketers have only recently been implementing it in their marketing strategies. In the past, only static materials were used which did not allow the user to participate in what he or she was seeing.
As a contract, interactive content allows you to adapt your message and promote your product in a very innovative way.
The interactive content can be adapted to any theme and message you want to convey. We at 3DScience are specialists in making this type of content in the format that best suits the needs of the client.
In this post, we will see some examples of interactive content that you can use in your marketing strategies.
What is interactive content marketing?
Interactive content is content that requires active engagement from its consumers. More than just a passive viewer, the individual becomes an integral part of a dynamic, two-way experience.
Some examples of interactive content
Interactive content helps in marketing and customer engagement in all areas. It can be applied to any marketing program with the aim of achieving better results.
Here we present various types of interactive content that companies can use and are applying to their marketing strategy:
- Interactive Infografics
- Interactive Case Studies
- Interactive Landing Pages
- Interactive Quizzes
- Interactive eBooks
- Interactive Presentations
In our blog, you can see more about Interactive Presentations, what they are, and their benefits. As well as our Interactive Specialized Reel 2020, with some of the projects, we have done for our clients.
Why interactive content?
Companies are investing more in interactive content now than in previous years, and this is because interactive content increases sales.
Interactive content allows potential customers to engage with a business with experiences that demand their attention and reward their participation.
Interactive content engagement metrics are stronger than static content, and companies are leveraging these results in the following ways:
- Increase brand awareness and build a stronger connection with a business´s identity through branded experiences.
- Engage web visitors for longer and improve site metrics like time on site, bounce rates, and conversions.
- Improve the quality and quantity of leads generated from content programs.
Consumer expectations are increasing every year. As technology advances, it has become increasingly difficult to stand out from the competition, and you have to always be up to date with the latest market offerings to make your product stand out.
Thanks to interactive content, companies have had and still have better results.
The use of interactive content in the marketing strategies of companies is increasing day by day. This is due to better results in terms of increased sales, presentation of products or services, and the generation of a greater commitment to the customer through the virtual experience provided by interactive content.
At 3DforScience, we help pharmaceutical and biotech companies to implement this type of content to their marketing, promotional materials, websites, and presentations.
It is a scientific communication company specialized in digital content for the pharma and biotech industries. Our passionate creative team works alongside an in-house scientific team to provide cutting-edge medical animations, scientific illustrations, virtual reality, etc. Our extensive experience within the field ensures all the content we produce is scientifically accurate, innovative, engaging, and pitched at the right level for the target audience.
Would you like to bring your scientific messaging to life through the most unique interactive content?
Contact us. We would love to help you create something unique.