Webinars in scientific industry?
A webinar is an online meeting or presentation held via the Internet in real-time. To put it simply, it is an online event, which connects individuals with viewers across the world. Webinars in scientific industry go further than that.
During such event, hosts can show themselves speaking, switch to their computer screens for slideshows or demonstrations, and even invite guests from other locations to co-host the webinar with them.
Most of the times, webinars also add Q&A sessions at the end to create an engaging environment wherein the audience can interact with the host and ask questions.
Besides, webinars are one the most engaging types of content.
But how do we create highly efficient webinar in our industry? Continue reading for the top 5 tips that the team of 3DForScience recommends.
1. Create a strategic campaign to start raising interest in your product/ topic
You should not expect your target audience to register for your webinar, and thus it is essential to establish a plan! Start posting weekly posts to the related topic on your social media.
It is enormously beneficial to include engaging content such as infographics, scientific illustrations explaining your product, loops of the candidate drug, etc. Another tip is sending newsletters about your topic as email marketing campaigns.
You can also use paid posts on Facebook, Instagram, or LinkedIn. We recommend starting with the promotion at least one month before the date of the webinar, with incremental appearances as the date approaches.
2. Make a promotional video
Animation videos allow you to combine three engaging elements all-in-one: powerful graphics, a voice-over, and compelling storytelling. Adding a promotional video as part of your promotional campaign explaining your technology will make the audience feel it, and it will raise their interest. Videos are also great tools to increase appearances.
3. Design a visual campaign
As visual beings, we love looking at images. Our brains are designed to perceive the world visually, and we crave constant visual input. This is why an image will instantly catch the attention of your audience, and thus the reason you should create a visual campaign to promote your webinar.
Generate engaging and highly visual images about the product or topic you are going to speak about in your webinar. Start publishing in your social media infographics and images three weeks before the webinar.
And make sure such content contains a link that leads to the registration landing page. Keep in mind that, although most of the inscriptions are not generated on social networks, they are the most important means to build expectations.
4. Use interactive presentations to explain your technology
During your webinars, interactive presentations are the most powerful tools to keep your audience engaged. An interactive presentation is a presentation you can interact with.
So, when you are presenting, you can click on the selected content, and something will happen, such as a popup box coming up or the elements in a motion resembling the mechanism of action of your technology.
Such presentations will free you from a linear presentation format, letting you jump to slides depending on the conversation and creating a personal experience with the audience.
Check out our interactive presentation services!
5. Create a communication system with your audience
Choose a platform that allows you to communicate with the audience within the seminar. It is essential that everyone who participates can interact with the content first-hand, and be able to see it all over again. Once the seminar is finished, it is crucial to leave an open questionnaire and to be able to review all the answers and topics covered. This will help you to organize your content and find out what specific approaches are of interest to your audience.
In 3DforScience, we have a remote platform that showcases everything you need for a webinar, allows you to keep all your content, and review all the feedback given, all at one glance. Ask us for more information!
3DforScience is a scientific communication company specialized in digital content for the pharma and biotech industries. Our passionate creative team works alongside an in-house scientific team to provide cutting-edge medical animations, scientific illustrations, virtual reality, etc. Our extensive experience within the field ensures all the content we produce is scientifically accurate, innovative, engaging, and pitched at the right level for the target audience.
Would you like to bring your scientific messaging to life? Contact us. We would love to help you create something unique.