Repurposing of 3D medical animation for marketing and promotional materials

7 Minutes

Contents

3D animated videos represent an innovative way to illustrate the benefits of your service or product through a concise narrative. They provide an ideal platform to explain complex concepts, such as the inner workings of technology or how drugs work in the human body. These animated videos are invaluable for showcasing services, products, or complex medical conditions in an engaging and unique way, simplifying complex concepts for easier understanding.

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In the last few years, we have seen a boom of 3D animated videos, used by a large number of well-known brands to reach their customers in an impressive way. Animation videos are very useful to present in an entertaining and original way a service, product, or pathology that is complicated to capture in traditional images, helping you to explain the concepts in a short and simple way.

A single 3D animated video can provide versatile content that can be reused for different marketing campaigns, as in the following 

 

Tools where we can reuse information from a 3D animation video

PR channels & Web

Generate new graphics from the 3D animation video to enhance all corporate communication channels, including web design, facilitating a rebranding effort. New graphics can be obtained from the 3D animation video and used in all the communication channels of the company.

A rebrand can impact the design of the brand (logo, color palette, typography, photography, icons, etc.), as well as the messaging of the brand (company name, value proposition, slogan, content, voice and tone, etc.) to more competitively position itself in the marketplace.

 

pr channels & web

Interactive content

Create interactive content that enables users to gain a better understanding of your technology. This experience can pique interest and drive engagement with your product. The interactive content allows the user to better understand what your technology consists of since clicking on the various parts of your product allows them to live the experience before purchasing it, thus generating greater interest in acquiring it.

In the video that we can see below, we group a set of projects that we have done where interactive content is used.

 

PowerPoint Presentation

Following the brand’s colors, the company’s values, and what you want to transmit aesthetically, transform your PowerPoint presentations with brand-aligned templates, ensuring consistency and professionalism in all meetings and conferences.

 

 

Ipads/Mobile

Utilize 3D animation videos on iPads or mobile devices to educate and engage clients effectively during presentations or sales visits. You can use the 3D animation videos on your iPads or on your mobile phone to explain your technology to your clients so that you can capture their attention and transmit innovatively what you want to promote.

The iPad has become a working tool for sales reps on medical visits as it helps to show the content you want to customers, prospects, and leads. Content such as videos, product demonstrations, flow charts, games, contests, etc. are helpful ways to engage your audience interactively.

Since content can be preloaded into the application, latency and slow loading are eliminated, compared to using websites to load content.

 

3d medical presentation ipad

– Booths

Depending on the type of stand the company has at the fair, many materials can be used to attract people’s attention. We take care of the design of the content used by the company, such as brochures to be used in the booth, customize the walls of the booth through illustrations or screens that project videos or loops that the company wants to project, printed material, holograms, virtual reality glasses, augmented reality.

 

virtual booth virtual marketing

 

– Holograms

Holograms are a handy tool to fascinate and catch the audience. They are usually used to project the 3D animations of products and company logos.

There are several formats of holograms that according to the place where you are going to use it we advise you to use one or another.

 

– Implementation of Mixed Realities

Leverage segments of the 3D animation video in innovative tools, such as augmented reality applications and virtual reality glasses, could to captivate your audience and immerse them in your technology or product.

You can use part of the 3D animation video in different innovative tools to attract more attention from your customers. For example, in augmented reality applications from the app you can project the element you want your client to see. Or the use of virtual reality glasses where your client is immersed in your technology, product, or service.

 

implementation of mixed realities

 

– Internal Repository

Thanks to the 3D animation video, you can make different versions of the video, specific parts of the video, or obtain more specific illustrations to be used only by your team on your platform or internal server.

Now that you know all the benefits and materials that can be obtained from a 3D animation video, do not hesitate to contact us. We will help and advise you so you can get the best tools for your marketing strategy.

 

 

How can 3DforScience help you? 

3DforScience is a scientific communication company specializing in visual content for the life science sector.

We are a passionate creative team of scientistsmarketersartists, and animators. Our mission is to help you improve your scientific communication with innovative and unique creative solutions adapted to your business objectives.

Our objective is help to boost your scientific communication capabilities within the biotechnological/ molecular biology fields by designing unique creative solutions such as 3D animation videos or illustrations.

Would you like to bring your scientific messaging to life? Contact us. We would be pleased to provide you with a unique creation.

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