While in the past sales representatives relied mainly on scientific papers, and brochures, nowadays, E-detailing is gaining more power, leaving written materials obsolete. This means that the pharmaceutical industry has implemented E-detailing in their sales pitches because of its effectiveness.
At the beginning of E-detailing, the attention was drawn from the material instead of the content itself. In recent years, the focus is back where it belongs: in the knowledge and content.
E-detailing provides many advantages in comparison with traditional materials. It allows you to analyze which contents from the digital materials were clearly understood and which were not, as well as the time that took to present each of them. Also, there are various studies that state physicians prefer receiving the information through E-detailing rather than written.
You can find some of the reasons to implement E-detailing in a company
Firstly, thanks to E-detailing sales pitches have changed the way they used to be. It allows you to combine different channels of pitching instead of limiting it to a stand-alone event. A world of new channels has emerged, and this includes web meetings, digital marketing campaigns, administrative follow-ups, and distributing marketing campaigns.
One of the key parts of a good pitch is to identify the striking points and focus on them. To identify these points, good interaction is needed, and E-detailing is the perfect tool to ensure this. As mentioned before, this is not only important but also crucial when it comes to web meetings because of the lack of human interaction. It has also been proven that structuring your pitch properly is essential for an effective and engaging sales pitch. Although it is not easy to avoid the pitch from following a different structure than the one you have prepared, E-detailing can help you with this purpose.
Thanks to E-detailing, you can improve the time distribution during the pitch and focus on the important parts to reach your goals. This applies for both face to face and web-meetings.
Another of the benefits of using E-detailing is the amount of time you save. This translates to a rise in the number of visits or calls each medical representative can do. Also, the doctor can fix the day and time of the meeting, thus the medical advisor will be able to focus on the content of the meeting instead of whether the doctor will be busy or not or it is a suitable moment for the doctor to meet.
Thanks to E-detailing the content is more accessible as you can enter the information with different devices whenever you require it. Also, it allows you to reach the physician without being present. A crucial thing to take into account is that it is as important to have good content to make the app or web easy to use.
3DforScience is a scientific communication company specialized in digital content for the pharma and biotech industries. Our passionate creative team works alongside an in-house scientific team to provide cutting-edge medical animations, scientific illustrations, virtual reality, etc.
Our extensive experience within the field ensures all the content we produce is scientifically accurate, innovative, engaging, and pitched at the right level for the target audience.