The impact of COVID-19 on life sciences marketing

Jul 20, 2020 | Marketing

The impact of COVID-19, continues to spread. This global pandemic originated first in China and South Korea. Then, in Italy and the rest of Europe, the Middle East, and now it continues to affect the entire U.S and American continent. As a result, government organizations, doctors, and scientists in recent months have called on people to stop moving, and even though some countries have already lifted their measures, most continue to take preventive measures to avoid an outbreak or second wave.

Despite all this stagnation, the life sciences industry has never stopped moving forward and working as harder as ever to obtain a cure for this pandemic. Not only are manufacturers working tirelessly to develop treatments and vaccines for COVID-19, but these companies must also continue to work with HPCs and patients to ensure that all their needs (whether or not related to COVID-19) continue to be met.

covid 19 on life sciences marketing

The conferences have changed their method of implementation

Throughout the last few months, multiple conferences have been canceled, postponed, or held virtually. Now, more than ever, the industry needs to be innovative and invest in technological platforms that facilitate and allow us to do the work that currently, due to circumstances, cannot be carried out in person.

covid impact in science marketing

Major congresses worldwide have been carried out through platforms that allow access to information either in real time or that allow remote access to pre-recorded presentations, moderated discussions and data presentation in a virtual way. 

Reinventing in a period of uncertainty

Despite current uncertainties, the impact of COVID-19 will be transitory in the health sciences sector, as our industry is constantly on the move to create solutions to the pandemic caused by this virus.

The strength of the industry has stood out during the early days of the pandemic when the majority of markets collapsed. The pharmaceutical industry, despite all the difficulties that this global problem brings, has reinvented itself and sought solutions by applying new technologies, from the manufacture of a drug to its launch.

impact of covid on science marketing

We know that implementing new methodologies is always a challenge, but it is also true that they make our work easier. Especially nowadays, when things such as having important meetings to continue some projects or to carry on with the launch of a product cannot be done in a common way.

Thinking of bringing innovation and finding new approaches to communicate effectively is crucial. In 3DforScience, we care about being always close to our clients and bringing innovation to enhance your marketing and communications in challenging times is our passion.

How can 3DforScience help you?

3DforScience is a scientific communication company specialized in digital content for the pharma and biotech industries. Our passionate creative team works alongside an in-house scientific team to provide cutting-edge medical animations, scientific illustrations, virtual reality, etc.

Our extensive experience within the field ensures all the content we produce is scientifically accurate, innovative, engaging, and pitched at the right level for the target audience. Would you like to bring your scientific messaging to life? Contact us. We would love to help you create something unique.


Related news

Virtual Spaces: your digital office in the Metaverse

Virtual Spaces: your digital office in the Metaverse

New technologies and the digital world of the Metaverse have opened up the possibility for companies to generate impact in a completely disruptive, unique, and innovative way. In this context, a new scenario arises from which companies can recreate their office or...

Insulin pump: how it works explained with 3D animation

Insulin pump: how it works explained with 3D animation

A 3D animation is a multidisciplinary tool: it can be used for entertainment, education, medical training, or marketing, among others, as we have already seen in previous articles. This is due to some of the characteristics provided by this type of format: visibility,...

Unity vs Unreal: the best animation program

Unity vs Unreal: the best animation program

The two main real-time rendering engines used today are Unity and Unreal. These two powerful tools have been mainly used in the video game industry but, due to their continuous development and growth, they are currently capable of generating any type of audiovisual...