The impact of COVID-19 on life sciences marketing

The coronavirus, or COVID-19, continues to spread. This global pandemic originated first in China and South Korea. Then, in Italy and the rest of Europe, the Middle East, and now it continues to affect the entire U.S and American continent. As a result, government organizations, doctors, and scientists in recent months have called on people to stop moving, and even though some countries have already lifted their measures, most continue to take preventive measures to avoid an outbreak or second wave.

Despite all this stagnation, the life sciences industry has never stopped moving forward and working as harder as ever to obtain a cure for this pandemic. Not only are manufacturers working tirelessly to develop treatments and vaccines for COVID-19, but these companies must also continue to work with HPCs and patients to ensure that all their needs (whether or not related to COVID-19) continue to be met.

covid 19 on life sciences marketing

The conferences have changed their method of implementation

Throughout the last few months, multiple conferences have been canceled, postponed, or held virtually. Now, more than ever, the industry needs to be innovative and invest in technological platforms that facilitate and allow us to do the work that currently, due to circumstances, cannot be carried out in person.

covid impact in science marketing

Major congresses worldwide have been carried out through platforms that allow access to information either in real time or that allow remote access to pre-recorded presentations, moderated discussions and data presentation in a virtual way.

Reinventing in a period of uncertainty

Despite current uncertainties, the impact of COVID-19 will be transitory in the health sciences sector, as our industry is constantly on the move to create solutions to the pandemic caused by this virus.

The strength of the industry has stood out during the early days of the pandemic when the majority of markets collapsed. The pharmaceutical industry, despite all the difficulties that this global problem brings, has reinvented itself and sought solutions by applying new technologies, from the manufacture of a drug to its launch.

We know that implementing new methodologies is always a challenge, but it is also true that they make our work easier. Especially nowadays, when things such as having important meetings to continue some projects or to carry on with the launch of a product cannot be done in a common way.

Thinking of bringing innovation and finding new approaches to communicate effectively is crucial. In 3DforScience, we care about being always close to our clients and bringing innovation to enhance your marketing and communications in challenging times is our passion.

We would love to provide you with tools that add value to your company. If you have any questions, please contact us.

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