Technology and tools for sales reps for Pharmaceutical and Medical Equipment

Dec 31, 2020 | Marketing

Medical sales jobs will always be in high demand. Despite automation’s emergence in nearly every aspect of business, medical sales remains a largely face-to-face industry. In addition, an aging population keeps the field relevant and important.

While it is true that medical sales is a highly competitive field and the workload is demanding, if you are up to the challenge, it is possible to begin building your career and making a name for yourself almost immediately.

According to a 2016 Greater Washington Workforce Needs Assessment study, 80 percent of employers seek at least some tech mastery from job seekers. And this tendency keeps on growing. While advanced skills certainly benefit the company, having solid technical knowledge also contributes to your own bottom line: a 2017 Dice Salary Survey found that salary increases are directly linked to tech proficiency.

To be successful in the medical equipment and pharmaceutical sales industry you have to utilize the technology advancements to your benefit. You have this top of the line product with trailblazing innovation, so your story needs to be just as compelling as your product.

What once worked a couple of years ago or even last year is not going to cut it. As technology advances and the selling environment changes, you have to adapt to your sales strategy.

Incorporate Medical Visual Communication

Medical animation, interactive applications, augmented reality and virtual reality technology are very useful for sales department as many med-tech products are complex and difficult to visualize in action. As you incorporate powerful medical animations, your sales reps can showcase the mechanism of action (MoA) and how medicines and devices work at a cellular level.

Whether you wish something simpler, medical illustrations help tell the story. Another bonus of using animations is it makes it easy to educate anyone, whether your sales reps are pitching potential clients or investors. You can also incorporate virtual reality and augmented reality content into your technology toolkit. Both are great ways to create a compelling immersive and engaging experience in simulated experiences for your clients and their medical patients. In 3DforScience we create medical animations, VR, and AR content to showcase your innovative products in a truly unforgettable way.


How Technology Shows Value-Based Sales Content

Your prospective customers care about the product features and price, but what they care about more is how your product is going to benefit them and their specific needs. They want to see the value your product provides to them. As your reps present to multiple stakeholders, make sure they clearly understand the goals and objectives of each client.

With this knowledge, your reps will be able to present personalized content from their sales enablement tools that specifically showcases the long term value of your product offering. Driving home the value helps your company to have higher customer retention, market share, and revenue. In 3DforScience we help medical-device and -technology companies achieve superior growth and productivity with deep customer insights. In an environment of changing customer-purchase behaviours, emerging technologies for better targeting customers, and a growing influence of medtech disruptors, we help clients stay ahead of marketing and sales effectiveness.



3DforScience is a scientific communication company specialized in digital content for the pharma and biotech industries. Our passionate creative team works alongside an in-house scientific team to provide cutting-edge medical animations, scientific illustrations, virtual reality, etc.

Our extensive experience within the field ensures all the content we produce is scientifically accurate, innovative, engaging, and pitched at the right level for the target audience. Would you like to bring your scientific messaging to life? Contact us. We would love to help you create something unique.


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