How scientific animation can boost marketing in the biotechnology industry?

May 14, 2020 | Marketing

How scientific animation can boost marketing in the biotechnology industry?

In recent years, the biotechnology sector has grown meaningfully due to the discovery of new biologic therapies based on genetic engineering. With these treatments, the patients have achieved great improvements both in the development of their chronic diseases and in their quality of life.

However, the biotechnology market is very competitive because it is complicated to enter and it is even more complicated to succeed. It is known that the vast majority of biotechnology industries fail in the first years and their mission in this sector is to develop the first phases of therapy and then sell the company in its entirety to a Big Pharma that manages the project, due to the high costs involved in the advanced phases of drug development.

That is why these companies have to prove that they are the best in their field and have to use innovative strategies to capture the attention of their customers. But the reality is sad and these companies don’t have enough money to afford powerful and appropriate marketing strategies to seduce Big Pharma.

Thus, biotechnology companies are betting for new technologies to reach out to HCPs and patients. Within the new technologies that these businesses have begun to use in their marketing strategies, we can highlight the 3D animation videos, Augmented reality, virtual reality and holograms among others.

Currently, there is a wide variety of tools able to increase the sales in the pharmaceutical and biotechnology industry, but in this post, we are going to show how useful it is to apply the scientific animation to increase your visibility in this sector.

The 3D animation videos are a suitable resource to explain with the maximum scientific rigor mechanism of action of drugs and therapies. Through good advice from scientists. The designers and animators can carry out cutting-edge projects as close to reality as possible. Also with these templates, the investigators could use them to get a better approach to how this mechanism works through a vision more objective.

On the other hand, this content allows us to show how a product is in a clear and precise way. Using this tool for the launch of a product is the perfect option to convince people how this can help improve the life quality of the patients. Also, In the case of biotechnology startups, Have a very good product is enough to get investors or sell their companies to Big Pharma. It is necessary to show if has clinical evidence and how useful is it through a tool like the 3D animation videos.

However, these benefits can not only be attributed to 3D animation videos but also new communication technologies such as virtual and augmented reality, as well as holograms.

These technologies allow us to send a clear and concise message to both patients and HCPs. These tools are not only suitable for this but can also play a vital role in educating both groups. Knowing the best treatment options, dosages and even doing simulations where doctors can practice and improve their skills are some of the many applications that these new communication technologies can have.

The key has always been getting the message across.

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