Virtual Reality (VR) is the creation of a fictitious 3D computer-generated environment or scenario that looks real and allows us to move to any place or situation as if we were inside. Medical Virtual reality in the pharmaceutical sector will allow the users to dive into a virtual world where they get an immersive experience to understand complex medical information. These VR medical applications could help improve care and outcomes for patients and better communication of therapy options for companies, healthcare professionals, and research groups. From medical marketing to training future doctors, VR has multiple applications.
Benefits of using VR in the medical sector
Mental health and psychological therapy
VR’s unique ability to transport you somewhere else can be used to create powerful simulations of the scenarios in which psychological difficulties occur. This treatment acts as a distraction and can reduce pain and stress levels for the patients. A study by the University of Washington Seattle and the UW Harborview Burn Centre confirms that.
Different Universities, like Oxford and Northampton, have created a simulation suite for nursing and medical students. This integration of VR within the simulation space ensures innovation complements existing educational structures and allows learners to practice simulation at scale while maintaining the value of peer support. Also, students can use VR cadavers and organs, for example, to practice, projecting a virtual reality experience on multiple screens for group learning. This allows doing all these processes in a safe and supportive learning environment, focusing on immediate feedback and the opportunity to repeat the scenarios and improve over time. VR simulation allows us to integrate theory into practice in a really meaningful manner, allowing students to progress throughout their academic careers.
In this aspect, companies are beginning to understand and know how to use the benefits of a virtual reality tool or application. To this end, some leading pharmaceutical companies in the sector have used this technology to show the symptoms of a disease and then show in the first person how the drug acts on it, even eliminating the health complication. It is the most effective way to capture attention, show a product, and improve the impact of a marketing campaign, both innovative and surprising.
How can 3DforScience help you to visualize complex processes?
3DforScience is a scientific communication company specialized in visual content for the life science sector. We are a passionate creative team of scientists, marketers, artists, and animators with a shared aim: to help you improve your scientific communication with innovative and unique creative solutions. We can help to boost your scientific communication capabilities within the biotechnological/ molecular biology fields by designing unique creative solutions as 3D animation videos or illustrations. Would you like to bring your scientific messaging to life? Contact us. We would be pleased to provide you with a unique creation.