Previously the most common and the only way that was known was to hold an event in person. Due to the circumstances caused by COVID, these events have been postponed and even suspended. Companies have sought solutions that help solve this problem that prevents meeting with other people and thus being able to generate necessary labor links. Virtual trade shows are the almost perfect substitute. Within this event, you can have your virtual booth where you represent your company as you would live or even better. Since it gives you the freedom to play with multiple innovative marketing materials within the booth, to personalize each corner of it with things related to your brand and your product.
The virtual booth allows a wide list of elements that can help capture the user’s attention, creating a unique experience keeping the user interested in knowing more about what you offer.
Essential elements that your virtual booth must have:
Static text
You can place the URL of your company and by clicking give immediate access to your website. Add your company’s corporate information, as well as product descriptions.
Posters and Banners
Visualize and download your posters and publications. Share your latest scientific materials easily. Allow your audience to download your scientific publications.
Video
Insert your videos and visuals on virtual screens. Either a corporate video to introduce your company or streaming videos for webinars, our virtual screens can be adapted for every visual content you need to display.
Chatbots and Live chat
The virtual booth’s live chat button allows viewers who want to contact the company immediately. It can also be adapted to the option of having a chat with automatic messages that would be chatbots, according to how you prefer this element of contact with the user.
Augmented reality elements
From a QR code, you can insert elements that you want to be displayed as augmented reality from the mobile camera. It can be your medical device, a molecule, a product, whatever you want to teach the customer innovatively.
Include explanatory or presentation audios
Create audio-guided tours. Very customizable hotspots for educational or marketing purposes which can be presented along with audio guided tours for explaining your drug´s MoA or your latest scientific breakthroughs. Learning never was so easy.
360 Hotspots
Access in 360 format in each space of your Virtual Booth, living the experience of what it would be like to be in each part of it. From the reception to every corner where you show the information of your company and your products.
Contact
Add a template where the different people on your team and their positions appear and according to the needs of the client and with whom they want to talk, they will know who to direct the message to send.
Webinars
The webinar turns a presentation into a real-time conversation from anywhere in the world. Webinars allow large groups of participants to participate in online discussions or training events and share audio, documents or slides – even when they are not in the same place as the meeting host or in the same room where the event or presentation is taking place.
In short:
We have been able to see that a virtual fair can become an unforgettable, unique and innovative experience. That despite being unusual, little by little all the companies are giving it a chance and being participants of them.
Creating their virtual booth adapted to their needs and objectives to be achieved in this virtual fair. Implementing the digital elements that are most convenient for them within the booth to communicate with their customers and explain their technology, product or service. Creating the most innovative way networking with the users.
See other interactive applications and create a unique experience for your customers.
3DforScience
3DforScience is a scientific communication company specialized in digital content for the pharma and biotech industries. Our passionated creative team works alongside an in-house scientific team to provide cutting-edge medical animations, scientific illustrations, virtual reality, etc.
Our extensive experience within the field ensures all the content we produce is scientifically accurate, innovative, engaging, and pitched at the right level for the target audience.
