In recent years, medicine has undergone a digitization process due to new technologies. All of this has been accelerated by the outbreak of the pandemic for effective patient communication in the e-health era.
Considering the patient’s perspective is key to preventing encounters that resemble any type of conflict, as well as ensuring that they understand what we are explaining to them, and the different possible solutions.
When people go to a health center, they do so because they need a solution to certain needs that have arisen related to their well-being. Faced with this situation, he seeks clear and truthful information from the health workers to know what is happening to him and how he can deal with it. In this way, you will be able to be aware of your situation, treatment, and care to which you will have to undergo.
Communication in these cases is key since badly communicated news can have very negative consequences for both the healthcare professional and the healthcare organization to which they belong, especially if this failure generates a serious impact on the patient.
This also reflects the personal and professional image of the doctor, as well as the image of the health institution they represent and may affect their credibility.
3D video animation as a solution to improve it
For some years now, the trend has been changing as we enter the digital age. That is why every time health professionals choose to explain diseases, surgical processes, drug operations, and many other concepts through all kinds of 3D animations.
That immerse the patient in a sophisticated, dynamic, and didactic visual explanation. On the one hand, the patient has evolved and demands more information, and on the other hand, there is a greater interest of health professionals in learning communication strategies that will allow them to better connect with their patient, since giving them this clear information facilitates the decision-making, that they feel more involved, and in many cases minimizes the suffering they suffer.
Including these strategies in your patient communications will strengthen your ability to provide the best possible care for them and make them feel like the valued partners in their care that they are. It will also improve their experience with you and create satisfaction.
3DforScience is a scientific communication company specialized in digital content for the pharma and biotech industries. Our passionate creative team works alongside an in-house scientific team to provide cutting-edge medical animations, scientific illustrations, virtual reality, etc.
Our extensive experience within the field ensures all the content we produce is scientifically accurate, innovative, engaging, and pitched at the right level for the target audience.