5 reasons why your branding is better with 3D video animation

Dec 17, 2020 | Marketing

More and more companies, especially in healthcare and biotechnology,  are recognizing the benefits of going 3D video animation.

Trying to sell a highly complex project through words or text alone can seem challenging. Instead of telling people about your project, show them. Using 3D rendering design, you can intensify your marketing strategy and attract more customers. These benefits can help you to build a stronger marketing strategy and increase awareness of your project.

1. Awareness

If no one knows your brand or what it represents, you are far from reaching your goals. First, you must make sure you have a professional, stylish, easy to identify logo that is linked to your brand values.

Once you have made sure that a professional is in charge of giving your brand a proper identity, you can take care of the animation, a visual aspect of your identity that can be of great help when it comes to achieving high notoriety with your branding.

Through an animation video you can take your logo to another dimension. Whether it is with 2D or 3D animations, the movement of the different elements can generate a greater impact on the target and a greater brand recall.

Animation is an essential part of branding

Animation should add value to your brand. Therefore, it is important that the style of animation is 100% aligned with both the values of your brand, and the graphic style proposed in the design of your identity.

2. Building trust in your brand

Animation is a powerful strategic tool for building trust among your target audience. Clients trust more in those brands that transmit positive emotions. Those brands make marketing strategies that help the brand transmit the desired values to its customers.

Animation is the most effective way to entertain and engage customers

3. Transmit your brand message effectively

Another important reason to use animation for your brand is that it helps to convey a brand message to your target audience. Every brand has a message for its potential customers. That message is sometimes lost by using text only. Also, text or artwork based purely on typography is not as appealing as moving visuals to the audience.

4. Storytelling

Brands also tell their stories to build a relationship with potential customers. Thus, brands use different marketing materials to convey a brand story.  3D animation is today one of the surest ways to convince the audience through storytelling tactics.

It is much easier to connect with a brand when it has something to tell you. A brand identity is a living asset that must endure over time. In this sense, the incorporation of messages to the animation of the different elements of branding, can help us to communicate in a 100% unequivocal way the values of the brand.

5. Originality and Innovation in 3D video animation

An animation can count a lot: technology, tranquility, solidity, closeness. If we add to this the power of music and sound effects, the brand experience of your target, can be much more powerful, interesting and differential. One of the reasons why you should include 3D animation in your marketing campaign is that it is an excellent explanation of the topics.

Sometimes, simple texts are unable to clarify a complicated subject. However, with animated figures, you can break down the topic to explain the points in an interesting way. Animation helps facilitate the understanding of an otherwise complex concept.


3DforScience is a scientific communication company specialized in digital content for the pharma and biotech industries. Our passionate creative team works alongside an in-house scientific team to provide cutting-edge medical animations, scientific illustrations, virtual reality, etc.

Our extensive experience within the field ensures all the content we produce is scientifically accurate, innovative, engaging, and pitched at the right level for the target audience. Would you like to bring your scientific messaging to life? Contact us. We would love to help you create something unique


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