The Future of Exhibitions: Creating Virtual Booths in Metaverse

6 minutes
A new scenario arises from which companies can recreate their office or laboratory in the digital world, generating rooms, accessing all kinds of interactive material, and most importantly: all in one place and with a single click.


New technologies and the digital world of the Metaverse have opened up the possibility for companies to generate impact in a completely disruptive, unique, and innovative way with virtual spaces.

Virtual booths in metaverses are at the forefront of this transformation, redefining how companies engage with their audience. In this context, a new scenario arises from which companies can recreate their office or laboratory in the digital world, generating rooms, accessing all kinds of interactive material, and most importantly: all in one place and with a single click.


Designing for Impact: Customizing Your Virtual Booth Experience


Metaverses, expansive digital universes where users can explore, socialize, and create, provide the canvas for these virtual booths. With the rise of technologies such as virtual reality (VR) and augmented reality (AR), metaverses offer an unparalleled sense of immersion and presence, creating an environment where imagination knows no bounds, sparking curiosity, and fostering a deeper connection between creators and their audiences.

A digital twin is a digital replica of a physical object, people, or system. 3DforScience has created the possibility to transfer this concept to companies, building their offices into Metaverse: it calls Virtual Spaces. The office can be used for training, collaboration, or even as a permanent replacement for the physical office. The office can be accessed from anywhere in the world and used by anyone with an internet connection and a computer, virtual reality glasses, or a mobile phone.

The importance of this revolutionary remote communication system service in the Pharmaceutical and Biotech Industry is that it allows companies to manage everything from a single place, with access for up to 50 people in the same room, and the level of customization they offer. Exhibitors can design their booths to mirror their brand identity, experimenting with layouts, aesthetics, and interactive elements. This not only amplifies brand recognition but also cultivates a memorable and tailored experience for visitors. The ability to seamlessly integrate multimedia elements, such as videos, 3D models, and interactive demos, elevates the engagement factor, providing a comprehensive understanding of the showcased offerings. Some examples of virtual areas:

  • Main Hall: First impressions have never a second chance. The main hall is a 3D welcome area to wow your visitors.
  • Science Area: Make your KOLs engage with your science through posters, publications, audio guides, and other kinds of visual elements (videos, 3D models, or illustrations).
  • Meeting room: Metaverse technologies bridge gaps between the physical and virtual worlds, allowing colleagues and clients to work and socialize together in a more realistic/immersive way.
  • Immersive 360 spheres: Amazing environments, with animated elements, where the users can walk around a replication of human anatomy areas. Eg: A room where users are walking along a blood vessel or examining elements while the skill is at the cellular level.
  • Auditorium: Whether a business conference, a product reveal show, or simply a party with a focus on entertainment and community. This auditorium allows the presence of up to 50 attendees.


These rooms can be customized 100%, so you can have an interactive space with augmented reality, a meeting room where you can present documents, a laboratory where you explain the product, a museum, or any space required by the company. Presentations, talks, events, showrooms, brochures… And all this without downloading anything.

It takes approximately one month to create these spaces in the Metaverse, and from that moment on, the company will be able to use them as its digital office with all the assets and specifications it requested.

Likewise, this platform maintenance can be contracted to 3DforScience to make the pertinent updates or changes when necessary.


How can 3DforScience help you with virtual spaces?


3DforScience is a scientific communication company & 3D animation agency specializing in visual content for the life science sector. We are a passionate creative team of scientistsmarketersartists, and animators with a shared aim: to help you improve your scientific communication with innovative and unique creative solutions.

We can help to boost your scientific communication capabilities within the biotechnological/ molecular biology fields by designing unique creative solutions such as 3D animation videos or illustrations.

Would you like to bring your scientific messaging to life? Contact us. We would be pleased to provide you with a unique creation.

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