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The AVA Digital Awards is a prestigious international competition recognising excellence, innovation, and creativity in digital communication. These awards honour individuals, organisations, and companies that produce outstanding content across digital platforms, from video and social media campaigns to immersive experiences and interactive tools. Categories include digital projects, animation, video production, and creative storytelling that make a tangible impact on audiences worldwide.
The AVA Digital Awards aim to celebrate the most effective and innovative digital content that not only engages audiences but also communicates complex ideas clearly and memorably. Winning entries reflect originality, technical expertise, and the ability to convey meaningful messages through digital media.
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Why 3DforScience Won the Platinum Award
We are thrilled to announce that 3DforScience has won the Platinum Award in the “Education and Virtual Reality experience” category for our collaboration with NYBCe (New York Blood Center Enterprises). This award recognizes our VR Training Experience, designed to help phlebotomy professionals practice venipuncture before facing real patients, more often, at their own pace, and in any place.
The project’s goal was to create a virtual reality environment that is not only visually compelling but also a practical tool for training. Transforming a hands-on medical skill into an immersive VR experience required a careful balance between scientific accuracy and interactive design. Every detail, from the anatomy of veins to realistic hand interactions, was crafted to provide trainees with a meaningful, risk-free learning experience.
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Crafting an Immersive VR Experience
Developing this VR training was both challenging and rewarding. Our team collaborated closely with NYBCe to ensure the simulation reflected real-life procedures while enhancing the learner’s confidence and proficiency. We implemented hand tracking, shared virtual spaces, and interactive feedback systems to make the experience as close to reality as possible.
The result is a tool that allows learners to repeat procedures, receive guidance, and practice in a safe environment, improving skill retention and readiness for real-world scenarios. This combination of innovation, accuracy, and usability is what made this project stand out to the AVA Digital Awards jury.
A Team Effort and a Shared Achievement
We are incredibly proud of our team for their dedication and creativity throughout this project. This award also highlights the importance of collaboration with visionary partners like NYBCe, who trusted us to transform a critical aspect of medical training into a groundbreaking digital experience.
As Javier M. Floren, CEO of 3DforScience, often says: “The impact of medical and scientific advancements depends on how effectively they are communicated and how HCPs and other professionals are trained and educated. Awards like this motivate us to keep pushing the boundaries of innovation and visual storytelling. Incredibly honored by the trust of the NYBCe team in us.”
Special thanks to Alina Zweiback, June South-Anthony, Macrae Wilkins, Michael Suehle and Lucette Hall from NYBCe for their collaboration.
Looking Ahead
This Platinum Award reinforces our commitment to creating digital and immersive experiences that solve real problems in healthcare. 3DforScience will continue working with biotech, pharmaceutical, and medical institutions to translate complex science into impactful learning tools.
Watch the VR training experience here: NYBCe VR Training Video
