Why do 3D videos work so well in the Science industry

Nov 30, 2021 | Marketing

Every 3rd December is celebrated the World 3D Cinema Day. When we talk about 3D videos, thoughts take us directly to the film industry.

But, the 3D technologies used have gone beyond the big screen, and even companies have become aware of the potential they offer.

Companies have begun to see the importance of innovating and showing the product they offer in an original way that catches the user’s attention. That is why 3D animation videos have become an excellent alternative to give a much more dynamic brand image.

Translated to companies in the scientific sector such as pharmaceutical, biotechnology, or medicine, 3D animation serves to explain a disease or a product in a more profound, precise, and easy to understand way for the user.

Some of the benefits of using 3D animation

1.Greater user comprehension.

This type of material creates an environment in which users are much more likely to retain the message. They contain a clear and more direct explanation.

2.More spectacular.

One of the possibilities offered by these videos is to show things out of reality. Between the normal video and this one, 3D always attracts more attention from the viewer.


This type of technology is cheaper in comparison since production costs are much lower.

4.Higher rate of return.

Due to being more visual and eye-catching content, the customer grasps the message better, and the rate of return of benefits for the company is higher than in other marketing strategies.

In the following video, 3DforScience’s art director, David Torrico, explains the workflow required for this type of project.

How can 3DforScience help you to visualize complex processes?

3DforScience is a scientific communication company specialized in visual content for the life science sector. We are a passionate creative team of scientists, marketers, artists, and animators with a shared aim: to help you improve your scientific communication with innovative and unique creative solutions.

We can help to boost your scientific communication capabilities within the biotechnological/ molecular biology fields by designing unique creative solutions as 3D animation videos or illustrations.

Would you like to bring your scientific messaging to life? Contact us. We would be pleased to provide you with a unique creation.


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