What is a corporate video and why does your company need it?

Feb 2, 2021 | Marketing

What is a corporate video and why does your company need it?

The possibilities of how you can use corporate video are endless. Most companies use it to promote and publicize their brand. However, a corporate video can also be used to train your staff, film live events and even communicate with your team.

What is a corporate video?

Corporate videos are intended to sell or describe a company, without describing a particular product. In other words, they describe the history of the company, as well as a company’s mission to its shareholders or its community.

Often, it also describes the company’s vision and future aspirations. When a company makes a corporate video, it is because it wants its viewers to understand the company’s values and overall culture. Corporate videos are intended to explain the company to people who may not be familiar with it.

They can even be used as an introductory video for potential employees, as well as for potential customers. Companies can also use corporate videos as a way to explain the company’s mission and vision to communities at large.

When people understand a company’s overall culture, they can better identify with the company, connect more with it and therefore end up buying its service or product.

3 Advantages of a corporate video for your company

For companies that use a wide range of marketing tools, it can be difficult to know which route is best for your company.

Here are the 3 main advantages that a corporate video can achieve for your company and how this marketing tool can keep your business growing.

1.Increase Traffic

One of the main benefits of using corporate videos is to increase traffic. Since the video handles two-thirds of Internet traffic, it is more important than ever to include corporate video making in your marketing plans.

If you are not yet using corporate video, you are losing a lot of traffic to potential customers. The more traffic your site gets, the more sales you will get.

2. More times shared

Once you’ve published video content on your business page, start posting your videos to popular social networking platforms like Facebook or YouTube.

This can be a great way to attract new customers to your brand. The more people who share your videos, the greater the reach of potential customers who see and interact with your business.

3.Best SEO ranking

Another benefit of using corporate video is that your business will appear more in search engines than those that do not.

Make sure you publish regular videos on your website to keep your company’s page in one of the first results.

Corporate videos created by 3DforScience

The 3DforScience team has collaborated with many companies to create their corporate video and transmit the values, mission and vision that each of them has. We are always focused on providing our clients with the best tools and advice to obtain the best results from each project.

Among some of the companies that we made the corporate video are:

Cantabria Labs

Parque Tecnológico de la Salud

IBBTEC Instituto de Biomedicina y Biotecnología de Cantabria

3DforScience

3DforScience is a scientific communication company specialized in digital content for the pharma and biotech industries. Our passionate creative team works alongside an in-house scientific team to provide cutting-edge medical animations, scientific illustrations, virtual reality, etc.

Our extensive experience within the field ensures all the content we produce is scientifically accurate, innovative, engaging, and pitched at the right level for the target audience. Would you like to bring your scientific messaging to life? Contact us. We would love to help you create something unique

ARE YOU INTERESTED IN SCIENTIFIC ANIMATION AND COMMUNICATION?

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