Visualizing Science by scientific infographics

Apr 7, 2020 | Marketing

Visualizing Science by scientific infographics

Combining illustrations, graphics and text makes your publication more attractive and makes everyone want to stop and read what you publish.
For the message to arrive correctly, we must first attract the attention of the public, something that today is challenging due to the amount of information that exists. It is necessary to stand out among so much information and this is achieved through a different publication that mixes text, photographs or videos.

A good scientific infographic:

  1. Catch the audience you want to target
  2. You can share it on social networks
  3. Increase visits to your company’s website / blog
  4. Increase interest in your print publications
  5. Pleases the press, who needs to publish visual materials to enrich their news.

This infographic you see below was made by our 3DforScience team to explain the Novigenix technology in a more attractive way for the public as we described in this post.

It is an innovative way to explain advanced technologies

Through the infographics we explain our technology not only with words but also with images in order to make a complicated explanation into something simple, since in science words are usually technical and complex and often frustrate some readers due to their complexity.

We tend to remember what we see more than what we read, therefore if we want our audience to see our differentiating brand, we must focus on the visual part of our publications better.

Infographics images are not only decorative: all of them are made to explain the message correctly. As you can see in the following infographic, the scientific team together with the creative team of 3DforScience, transform studies and scientific information into visual stories that impress and are more understandable.

What an infographic provides is that what perhaps only with an image cannot be understood what we want to explain, or that with the text only neither, so it mixes both forms of communication to cause a greater scope and effect on what we want to transmit.

Use the infographic in any media

The infographic can be used in the media, print or digital. You can use them from a magazine to social networks or the web. They will bring you value in both places, to increase the quality of your information.

There are endless places where you could introduce an infographic within the resources that you use in your company as means of communication, among them: videos, web pages, applications, games, conferences, stands, exhibitions, posters.

Infographics can be successfully used in a variety of media:

  • Brochures and instructions for use
  • Press releases
  • Corporative magazines and annual reports
  • Books and guides
  • Catolog of product
  • Figures for scientific articles
  • Scientific Posters and banners
  • Conference presentations
  • Website and blogs
  • Images for social networks
  • Animations
  • Internal training documents
  • Educational games

It is difficult to understand what we cannot see, even more so in scientific subjects where the element is very small, atoms, molecules, cells … But all this can be shown through an infographic, from a simple structure to the mechanism of action.

It can be explained through an infographic how a device works, how to use a medical device or how a medicine works within our organism.

Due to the large amount of information that we encounter daily in the media, most of us find it hard to believe that it is true and that it is not.

We give it more importance when dealing with science and health issues since we can put our lives at risk, for this reason by confirming information with visuals we increase the chances that our public will trust more in what we are saying.

When making an infographic do not forget to take into account basic aspects of your brand, place your company logo, use corporate colors, make a doc each publication you place in your media, helps to position your brand.

So every time an infographic of your company is reposted, the person who sees it knows who it belongs to and can go to their website for more information about their product, technology, device or speciality of their company.

To obtain a professional infographic, you have to develop it with professional people who are in charge of the minimum details that you want to transmit in your publication, where the complexity of your technology or product can be reflected in a more pleasant and simple way.

So when you do not know where to make a valuable infographic, do not hesitate to contact our 3DforScience team where the combination between animators, graphics, filmmakers and scientists develop in the most innovative and incredible way a simple idea in reality.


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