A Medical animation is a short explanation that is made by using 3D computer graphics in movement, for a scientific, medical, physiological or pharmacologic topic and is regularly used as a method to describe complex medical science concepts simply and clearly.
There are several types of medical animations depending on their purposes; some of them are:
Scientific animation: explains complex science concepts with 3D high-quality animation. Science is difficult to understand and people are not used to visualize science, so these animations simply its explanations. The main examples are:
- Cellular and molecular animation: explaining DNA, enzymes, microcellular and even submicroscopic processes at the subcellular can be very exhausting. With 3D scientific animation, you can study the tiniest part of the structure with minute detail.
- Mechanism of action (MoA) animation: explain the specific biochemical interaction through which your product produces its pharmacological effect, you can show the specific molecular targets, such as an enzyme, receptor or genes, and complex interactions and intracellular changes. Widely used by pharmaceutical and biotechnology companies, for which, these animations are the first step toward an accurate representation of their products to its audiences.
Branding animation: these could be teaser videos, product explained videos, or product demo videos, which use the 3D animation in their presentations of concepts and products which are in the development stage and generating brand awareness.
Medical devices animation: demonstrates medical equipment’s, its uses and features, with the help of animation. It could be also used as a training tool for its customers and healthcare professionals who would be in contact with it. It is a clear way to show how a medical device works and how to operate it.
Surgery and medical procedures animations: give in detail information about surgery and procedures in a real-life environment. Mostly used to give proper training to objective public.
Pharmaceutical technologies and platforms animations: provide details and explanation of your most recent pharmaceutical technology and its value added. The scientific aspects that are critical in the development and manufacture of your products are hard and complex to explain sometimes, so make clear to your customers with a 3D animation why your technologies stand out. Some examples could be genome sequencing, biomarkers identification, use of nanotechnology, innovate modified release drug delivery system, etc.