10 Reasons why you should be using video marketing

May 19, 2020 | Marketing

10 Reasons why you should be using video marketing

Did you know that your competence is already using medical animation videos to boost their marketing strategies?

You might have doubts about whether you should consider using videos to promote your business. Perhaps, you are not sure you have sufficient resources to create video content in your marketing. If you have ever wondered whether it is worth for your company to spend money on transforming your science into videos, let us tell you something: there is no marketing tool more powerful than medical animation videos. Video marketing is the future, and the future is here.

Do you not believe in us?

These are some facts that will change your mind and make you come back for the best medical animation videos:

1. Videos are the Perfect Means to Increase Conversion and Sales.

It has been proven that adding a video to your main page will engage users for a longer time on your website. Studies show that the average user will spend 88% more time on your website if there is a video on it.

Since vision is the most dominant sense due to the fact that most information transmitted to our brain is visual, this does not surprise us. Thus, this is even more attenuated in an era in which we are used to getting a huge amount of information in just a few seconds.

2. Video Marketing is the Answer to Obtain Great ROI.

88% of video marketers allege that video provides a good return on investment (ROI). Companies are using video marketing to improve their business. Although a medical animation video might not be the cheapest task, it is demonstrated that its use promotes an increase in the business’ sales, helps to build brand awareness, and keeps customers informed.

3. Videos can help to Explain Difficult Concepts.

Are you launching a novel drug? Are you experiencing difficulties to explain the mechanism of action of your new technology? Video animation can explain concepts that are not possible to explain throughout words or texts. In less than a couple of minutes, a medical animation video can explain a complex scientific concept through the combination of 3D images, a voice-over, and an on-screen text.

4. Video Enhances Client’s Trust.

Trust is the base of conversion and sales. Trust and creating long-term relationships are the foundation of the entire concept of content marketing. Thus, it has been shown that videos are the way to do so. Video content is likely to engage and ignite emotions.

Moreover, videos promote trust and help present your technology in a conversational form.

5. Videos Help you Appear First on Google.

Videos ensure visitors stay longer on your website. Thus, increased exposure within your website enhances signals search engines that your site has good content. According to Moovly, you are over 50 times most likely to appear first on Google if your website has a video.

6. The Preference for Video Content is Increasing.

When trying to enhance your marketing strategies it is essential to know your target. Clients demand more videos, thus 54% of consumers allege that they would like to see more video content from the business they support.

7. Video Content Encourages Social Media Shares.

 Shares on your social medical platforms might increase traffic to your site. Since videos are more visual and create emotions, they might help you grab the attention of the viewers. Therefore, posting video content will enhance your chances of getting a share within your social media platforms.

8. The Number of Marketing Professionals using Video as a Marketing Tool is Increasing.

87% of marketers use videos as a marketing strategy. Thus, video marketing is a powerful marketing tool. With such an increasing demand for video content, it is indeed no surprise.

9. Viewers Prefer Videos Over Text.

Where both, video and text are available on the same page, 72% of people would rather use video to learn about a product or service. This means that people show a preference for video content over text.

10. Time Spent Watching Videos Online Continues Increasing.

In 2019 video viewers spent an average of 6 hours and 48 minutes a week watching videos online, and as far as all the signs are concerned this will continue to increase.

Video marketing has become an indispensable marketing tool. It does not only allow you to explain complex concepts but also helps you to promote your brand. Videos are becoming more and more demanded by users, increasing your chances of appearing first in google and allow you to increase the time users spend on your website. In 3DforScience, we create 3D medical animation videos that will help you explain the mechanism of action of your new drug or technology in the most innovative, yet effective way. Our videos will ensure you visualize your science accurately while benefiting from all the advantages that video marketing has to offer.


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