Reasons to use 3D animation for your product presentation

Dec 10, 2020 | Marketing

Reasons to use 3D animation for your product presentation

What is a 3D Product Animation

3D animation is a way to present your product in a 3D space through video. It has experienced a significant improvement in recent years, due to its multiple benefits.

3D product videos have become more affordable, and several industries use them for advertising purposes. Many industries use it, including the pharmaceutical and biotechnology industries, to explain their complex products (medicines, medical devices, among others) more simply and attractively.

Animated product videos are a great way to boost your sales because they can inform, entertain and engage your customers.

Reasons to include 3D product animation in your marketing strategy

It is more profitable

Getting your 3D animated product videos as part of your marketing strategy is much cheaper and more profitable for your business over time. This is because from the 3D animation video you can obtain multiple reusable materials and in different presentations unlike any other type of advertising.

A unique and unforgettable product experience

The interactive 3D animation services will make you stand out from your competition. By giving viewers 3D content, you will capture their attention and carefully engage in communication with the brand. As a result, you promote brand loyalty. Through the 3D animation video, you lead the consumer to the product and make their experience interesting and great.

Selling the product all the time

A great benefit that allows your products to be available all day long. It is even more beneficial if you sell abroad – the time difference is no longer a dilemma for you. Start by making a 3D presentation of your products and placing it on your website.  So you will attract more customers.

It generates great attraction

A well-designed 3D animation video can attract viewers with your product and therefore be able to engage your potential customers by showing them your product virtually in a 360-degree view. In this way, you teach your customers about your product and its features in real-time, which becomes an exciting and memorable experience for the customers and also plays an important role in increasing your sales.

Better product explanation

Using realistic 3D animation content reduces the complexities for you and your clients. It allows you to explain your product easily and its use, in a faster and more direct way, to understand what your product is about.  A short but clear animation can explain everything better.

Adaptation according to needs

The animations are much more versatile than real videos, it brings out the concept with places and things imaginable that generate the interest of the user and shows them that they can share as much as they can.  Animations can easily explain difficult concepts with versatility and fun.


There are many reasons to choose 3D animations for your product presentation, they allow your product to be recognized in multiple ways. It offers information concisely and interestingly that is simple to understand and learn for your viewers. They are easy, cost-effective, attractive, memorable and the best thing is that the return on investment in animations is quite high since you can use it in multiple media using the same file.


3DforScience is a scientific communication company specialized in digital content for the pharma and biotech industries. Our passionate creative team works alongside an in-house scientific team to provide cutting-edge medical animations, scientific illustrations, virtual reality, etc.

Our extensive experience within the field ensures all the content we produce is scientifically accurate, innovative, engaging, and pitched at the right level for the target audience. Would you like to bring your scientific messaging to life? Contact us. We would love to help you create something unique


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