Sappi holds a global leadership position and significant investment in R&D to respond to the growing global demand for quality functional biomaterials.
“The feedback is very positive, we are very happy and we have done a second project with them, which is not the very usual.”
To turn all this information into a 3D animation video, the first step is to analyse all the visual references, info and graphics provided by the client.
Once the script is fulfilled, the creative team begins to develop and improve the graphics shown in that document. In many cases, a deeper research of the science behind the project is needed to develop scientific accurate 3D animation models.
Moreover, we draw how this composite can be used as a strong and sustainable alternative to fossil based plastics used usually in the interior of cars.
Moreover, it was important for the client to highlight the natural origin of the use of Sappi Symbio in automotive design. Thus, we animate the car, driving through the forest to display the reduced environmental impact this biocomposite has.