Asp-1929 3D cell animation and mechanism of action for Rakuten Medical


Rakuten Medical is clinical stage biotechnology company which since 2013 has been developing new anticancer therapies based on Photoimmunotherapy. Rakuten will become a fully integrated biopharma company with research, development, and worldwide commercialization of therapies based on the Photoimmunotherapy platform.

Our Service

From 3DforScience, we produced a 3D cell animation explaining the importance and the mode of action of a new anticancer treatment based on Photoimmunotherapy, that consists on tumour-targeting antibody conjugates that will be activated by normal red light.

Client’s feedback

“Beautiful mechanism of action video for our lead candidates Asp-1929 and IRDye 700DX made by a fantastic team. It was a pleasure working with 3DforScience team, we’d love to work with them in the future and would highly recommend their work to others.”

Rakuten Medical
Associate Director , Phd

Our workflow

Rakuten Medical is studying ASP-1929`s ability to target tumours that overexpress Epidermal Growth Factor Receptor (EGFR) as occurs in many types of cancer such as head and neck squamous cell carcinoma. A full comprehension of the ASP-1929 from part of 3DforScience team is mandatory for the future development of the 3d cell animation process. Combining the efforts of our scientific and creative team we conceptualized the client’s briefing.
The whole information is organized and summarized in the script that will be divided by scenes. Each scene will show an 3d cell animation, defines the voice-over time and further visual information.

First of all, we analyze the information, graphics and schemes given by the client. Once the creative team has understood the project begins to develop and improve the graphics. a deeper research about the real structures of proteins, molecules and cells is necessary to develop 3d cell animation and models.


In this case, we researched for the tridimensional structure of cetuximab, available in the Protein Data Bank (, also how cetuximab is attached to the photoactivatable payload (IRDye 700DX).

We process each raw 3D cell animation model from the PDB, giving it shape, texture and a unique aesthetic appearance. in this case, we represent the real structure of cetuximab and for the IRDye 7000DX, we develope that 3D structure to be able to show in each visualization a representation of the anticancer substance.

Storyboard interpretation

The process started with hand-drawn graphics and then we made the 3D visualization. In this case, we didn’t follow the real structure of the EGFR we found at PDB. That’s because the common representation of EGFR has the following shape and our client wanted not the real design but the recognizable representation.

Once the complex reaches the tumour we create a cancer medical animation and visualization of the cell surface showing the EGFR and the antibody approaching and binding it.


At this moment we have to generate visualizations of the process occurring inside the tumour and the tumour microenvironment so we had to develop all the 3D graphics to show the cell destruction of head and neck cancer by medical animation of ASP-1929 because in part by the membrane cell disruption that it causes.

Furthermore, the subsequent activation of immune cells will contribute to the process such as NK and tumour-specific cytotoxic T cells.


Finally, we animate the cellulose fibers to display how they interact with each other and with the polymer matrix to constitute Sappi Symbio biomaterial.

Moreover, it was important for the client to highlight the natural origin of the use of Sappi Symbio in automotive design. Thus, we animate the car, driving through the forest to display the reduced environmental impact this biocomposite has.

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