LetiFend® | Vaccine against canine leishmaniasis
We analyzed the technology of LetiFend and transformed the main scientific messaging into a highly-detailed 3D animation. Our team achieved to visualize the MoA of LetiFend® in a clear, concise, and engaging way. And thus, making this animation a powerful tool for medical visits.
How did LetiPharma benefit from the MoA animation of Letifend?
According to LetiPharma, it was a crucial tool in the marketing campaign of LetiFend®, making the scientific messaging comprehensible. It provided medical representatives the means to explain the mechanism of action of LetiFend® to vets most effectively.
Due to medical representatives incorporating the MoA animation in their tablets, vets were able to understand more easily the science of LetiFend®. Thus, it is not only an innovative visual aid but a solution to provide the medical representatives with extra documentation and orientation to the product.
It was also a crucial tool to promote the product on the website of LetiPharma, giving a boost to the branding of the product in the most innovative way.
A way to increase ROI
Nonetheless, when we asked LetiPharma about the ROI obtained by this action, they claimed that although this is hard to quantify, the benefits were evident.
The client reported that the commercial activity has been boosted with the MoA video, as it has been a crucial tool for the website and medical representatives.
”Although it is difficult to quantify how much exactly we have benefited from the MoA animation of LetiFend® on its own, there is no doubt this action has contributed to increasing our market share”
Positive client satisfaction
At 3DforScience, we pride ourselves on having a high level of client satisfaction. This is why we ensure our workflow includes several feedback rounds to ensure everything we create follows our clients’ expectations. LetiPharma did not differ from this and rated their experience as ‘very satisfactory’.
This is just an example of how our team did not only achieve to bring the scientific messaging of LetiFend® to life through visuals but also help the team of Letipharma to boost their abilities and capabilities. As we enhanced the visibility of the LetiFend®, we helped LetiPharma keep their high standards of excellence.
3DforScience is a scientific communication company specialized in digital content for the pharma and biotech industries. Our passionate creative team works alongside an in-house scientific team to provide cutting-edge medical animations, scientific illustrations, virtual reality, etc. Our extensive experience within the field ensures all the content we produce is scientifically accurate, innovative, engaging, and pitched at the right level for the target audience.
Would you like to bring your scientific messaging to life? Contact us. We would love to help you create something unique.