Cetacaine | Cetylite
Their topical anesthetics and infection control products are widely considered the gold standard and can be found in over 10,000 healthcare facilities in the USA.
Apart from its MoA, in the video we also highlight the main applications of Cetacaine on oropharyngeal and supraglotic mucosa to suppress patient´s gag reflex, facilitating invasive procedures within patient´s airway or digestive tract.
To convert this information into a 3D animation video, the first step was to analyse the scientific and visual references provided by the client. Then, all the information was organized and summarized in the script, which is divided in different scenes.
Once the script is fulfilled, the creative team begins to develop and improve the graphics shown in that document. In this case, a deeper research of the science behind the project was needed to develop scientific accurate 3D animation models, i. e. neuronal membrane sodium channels, anatomy and location of the innervation on the oropharyngeal and supraglotic mucosa…
Moreover, we draw how the three anesthetic molecules act in the neuronal membrane binding/blocking the sodium ion channels, leading to the suppression of patient´s gag reflex.
‹ backGrow: Explaining stress harms on the body with Virtual Reality#VR Experience#Visual Design#3D-Modeling#Art DirectionThe independent advertising agency Grow, based in Madrid and Lisbon, wanted to create a project to explain innovatively with Virtual Reality the...
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