Cetacaine | Cetylite

Client

Cetylite is a company specialized in the formulation, packaging and distribution of chemistry-based products within medical, dental and veterinary healthcare areas.

Their topical anesthetics and infection control products are widely considered the gold standard and can be found in over 10,000 healthcare facilities in the USA.

Our Service

3DforScience has produced a 3D animation video explaining the mode of action of Cetacaine, a topical anesthetic developed by Cetylite. The combination of three anesthetic molecules allows Cetacaine to have an ultra-rapid onset and an extended duration.

Apart from its MoA, in the video we also highlight the main applications of Cetacaine on oropharyngeal and supraglotic mucosa to suppress patient´s gag reflex, facilitating invasive procedures within patient´s airway or digestive tract.

Our workflow

The three molecules that forms Cetacaine mainly act on the neuronal membrane by binding, blocking and changing the permeability of sodium ion channels. Thus, neuronal membrane depolarization is inhibited thereby blocking the initiation and conduction of nerve impulses.

To convert this information into a 3D animation video, the first step was to analyse the scientific and visual references provided by the client. Then, all the information was organized and summarized in the script, which is divided in different scenes.

Each scene will show a 3D animation with its correspondent voice over time and further visual information.

Once the script is fulfilled, the creative team begins to develop and improve the graphics shown in that document. In this case, a deeper research of the science behind the project was needed to develop scientific accurate 3D animation models, i. e. neuronal membrane sodium channels, anatomy and location of the innervation on the oropharyngeal and supraglotic mucosa…

Storyboard interpretation

The first stage of the project is to hand draw the different scenes present in the script prior the 3D visualization. In this case, we represented how Cetacaine penetrates into the mucosa prior passing through the blood stream.

Moreover, we draw how the three anesthetic molecules act in the neuronal membrane binding/blocking the sodium ion channels, leading to the suppression of patient´s gag reflex.

Visualization

The next step was to convert the hand-drawn pictures into 3D elements keeping the style proposed by the client.

Animation

Finally, we animate the absorption of Cetacaine in the mucosa and how the different molecules act to block the neuronal impulses of the oropharyngeal and supraglotic mucosa nerves.

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