Philip Morris Science, is the research department of Philip Morris International (PMI).
PMIS needed to explain in an efficient way how the High Content Screening Technology (HCS) works and helps to assess cytotoxic assays and removes a lot of tedious work for the investigators. To explain this technology requires a good conceptualization that will lead to high-quality 3D animation.
"We love the 3D scientific animation that was made, and so do all people we show it to."Stephanie B. - scientific transparency and verification Manager