Why do pharmaceutical companies need to add video to their content strategy?

Jul 8, 2020 | Marketing

Why do pharmaceutical companies need to add video to their content strategy?

In recent times people are used to looking for the symptoms and disease characteristics on the internet. Hence, a good strategy to catch the attention of general users is by implementing the content on a video. Among our different services, at 3DforScience we are experts in 3D scientific animation videos.

Delivering a scientific message to the general public, KOLs or doctors is not easy, although your pharmaceutical or biotechnology company may excel in written communication. Thus, you might need an extra tool to explain challenging scientific concepts, which is the reason why the number of companies using videos is increasing.

One of the advantages of using a video instead of text is that it captivates attention more efficiently than the written text. Additionally, it is easier to remember any information within a video rather than in textual form. So if you want to ensure your key message is received you should visualize your technology on a video.

One of the main features of videos is their length. It is crucial to have the best piece of content to motivate physicians to check your latest publications out. Hence, one way of getting updated with the latest medical advancements and products without taking too much time is through videos. The average length of the videos we create in 3D for Science is around 90-120s, which is significantly less than having to read a scientific paper.

Another thing to take into account when writing a post is the high number of posts being published every day. Making video content is a way of limiting the post to compete in order to deliver your message to the target audience. Videos allow your company to stand out from the crowd.

Additionally, it is not common to find pharmaceutical or biotechnological companies that make their own marketing videos as they do not have the workforce for it. It is easier for them to outsource the work and hire experts to create the content of the video than hiring a team for this purpose. Also, the cost of creating videos is getting lower so it makes more sense to delegate.

At last, one way of getting updated with the latest medical advancements and products without taking too much time is through videos. The average length of the videos we do in 3D for Science is around 90-120s, which is significantly less than having to read a scientific paper.

All in one, videos have two features that make them perfect for transmitting the information. The first one is that videos are basic to use. You do not have to know about digital marketing to use them. The second one is that they can be reused in many different places such as your website, emails, phones, tablets, and conferences.

To reiterate, videos make the perfect tool for the pharmaceutical and biotechnological companies to deliver their key messages to the general public, doctors, or KOLs in the most efficient manner.

3DforScience is a scientific communication company specialized in digital content for the pharma and biotech industries. Our passionate creative team works alongside an in-house scientific team to provide cutting-edge medical animations, scientific illustrations, virtual reality, etc. Our extensive experience within the field ensures all the content we produce is scientifically accurate, innovative, engaging, and pitched at the right level for the target audience.

 

Would you like to create a scientific animation video? Contact us. We would love to help you create something unique.

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