Neuromarketing and pharmaceutical advertising

Aug 18, 2020 | Marketing

Neuromarketing is on-trend. This is why at 3DForScience, we want to share our knowledge on how neuromarketing techniques might influence client response to pharmaceutical advertising campaigns.

According to studies, by using neuromarketing methods, a pharmaceutical company can gain a better understanding of the thoughts of clients, and thus, tailor specific marketing messages.

But first things first: what is Neuromarketing?

To put you in the picture, pharmaceutical companies are restricted to many laws and regulations to advertise their products. New and innovative medicines are constantly being launched on the market, and consequently, competition might be challenging.

Companies need to stand out from the rest and differentiate themselves to position their products. To overcome such a challenge, it is crucial to have efficient advertising. This is where neuromarketing comes to play.

Neuromarketing is a new field of marketing that uses medical technologies to study the brain’s responses to marketing stimuli. Researchers use the functional Magnetic Resonance Imaging (fMRI) to measure changes in activity in parts of the brain and to learn why consumers make the decisions they do, and what part of the brain is telling them to do it.

neuromarketing advertising

This means that through such a technique, we can obtain more information from consumers, and thus understand how they react to specific marketing stimuli.

Neuromarketing techniques in pharmaceutical drugs advertising

Each person reacts differently to advertising. Since many factors affect our decision, we need to adapt these to advertising. It is crucial to use different campaigns to adapt marketing to each country according to culture, gender, age, and education of our target audience.

While people behave differently from country to country and culture to culture, the language of the brain is universal.

The combination of neuromarketing techniques with conventional ones, can produce more effective marketing practices and help to achieve a deeper understanding of the consumer and the market.

The advertising of pharmaceutical drugs involves enormous amounts of money. In all countries, pharmaceutical companies want to increase their sales and promote new products and brands in both the traditional and online markets.

That is why it is essential to create personalized tools and services to adapt our marketing campaign to the target audience.

neuromarketing techniques

In 3DforScience, we are specialized in marketing and communication within the Life Science industry. We offer personalized graphic content and custom-made services that guarantee each of our clients get the most out of their products and technologies.

In this way, we ensure our clients add value to their products and have a marketing campaign adapted to their target audience.

Would you like to boost your marketing and communication strategies? Contact us. We would love to help you create something unique.


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