A MoA animation as a powerful marketing tool
CLIENT: LETIPharma is a company with a global presence of reference in specialized segments of health and wellness, a leader through innovation and development of prestige products and brands. With over 25 years of experience within the sector, LETIPharma is the first European laboratory to develop a safe and effective vaccine against canine leishmaniasis.
SERVICE: As part of the marketing campaign for the international launching of the new vaccine against canine leishmaniasis, LETIPharma contacted us to produce a 3D medical animation video to explain the mechanism of action of LetiFend®.
The creative and scientific teams of 3DforScience worked alongside with the marketing department of LetiFend to produce an animation that maximizes the value of LetiFend®.
We analyzed the technology of LetiFend and transformed the main scientific messaging into a highly-detailed 3D animation. Our team achieved to visualize the MoA of LetiFend® in a clear, concise, and engaging way. And thus, making this animation a powerful tool for medical visits.
How did LetiPharma benefit from the MoA animation of LetiFend?
The MoA animation video of LetiFend did not only help to visualize the technology of this vaccine, but it was also a powerful means during the launching of such.
According to LetiPharma, it was a crucial tool in the marketing campaign of LetiFend®, making the scientific messaging comprehensible. It provided medical representatives the means to explain the mechanism of action of LetiFend® to vets most effectively.
Due to medical representatives incorporating the MoA animation in their tablets, vets were able to understand more easily the science of LetiFend®. Thus, it is not only an innovative visual aid but a solution to provide the medical representatives with extra documentation and orientation to the product.
”The animation produced to explain the Mechanism of Action of LetiFend® was one of the main marketing tools within the launching of LetiFend®. It was a powerful tool used during medical visits that, with no doubts, helped the vet to acknowledge the underlying Mechanism of Action of LetiFend®”.
It was also a crucial tool to promote the product on the website of LetiPharma, giving a boost to the branding of the product in the most innovative way.
A way to increase ROI
As we have mentioned multiple times, it is difficult to know the exact ROI obtained by 3D animations on their own. This is because these are a single element of a marketing campaign and normally are accompanied by other promotional actions.
Nonetheless, when we asked LetiPharma about the ROI obtained by this action, they claimed that although this is hard to quantify, the benefits were evident.
The client reported that the commercial activity has been boosted with the MoA video, as it has been a crucial tool for the website and medical representatives.
”Although it is difficult to quantify how much exactly we have benefited from the MoA animation of LetiFend® on its own, there is no doubt this action has contributed to increasing our market share”
Positive client satisfaction
At 3DforScience, we pride ourselves on having a high level of client satisfaction. This is why we ensure our workflow includes several feedback rounds to ensure everything we create follows our clients’ expectations. LetiPharma did not differ from this and rated their experience as ‘very satisfactory’.
This is just an example of how our team did not only achieve to bring the scientific messaging of LetiFend® to life through visuals but also help the team of Letipharma to boost their abilities and capabilities. As we enhanced the visibility of the LetiFend®, we helped LetiPharma keep their high standards of excellence.
3DforScience is a scientific communication company specialized in digital content for the pharma and biotech industries. Our passionate creative team works alongside an in-house scientific team to provide cutting-edge medical animations, scientific illustrations, virtual reality, etc. Our extensive experience within the field ensures all the content we produce is scientifically accurate, innovative, engaging, and pitched at the right level for the target audience.
Would you like to bring your scientific messaging to life? Contact us. We would love to help you create something unique.