Many scientists think that creating and maintaining an up-to-date and aesthetically pleasing website is a low priority. However, improving your scientific website from a pharmaceutical lab or biotechnology company can help attract students, investors, patients, and stand out from the competition.
Researchers and students browse the websites of potential advisors to help them decide whether the laboratory environment is appropriate, and scientists sometimes consult the sites of other researchers to keep up with the work of a laboratory or to decide whether they want to collaborate. The thoughtful design also makes it easier to read and process the information.
“It’s very important to have an attractive website today because it’s your professional online presence,” says Liz Neeley, who is based in Seattle, Washington, and is assistant director of science outreach at the science communication organization COMPASS. “It’s the face you’re showing to the world at large.
While social media sites have gained importance as communication tools, a website remains a convenient and centralized source of information about projects, publications, research and teaching products, as well as an opportunity to showcase what makes the lab unique. By carefully organizing their content, taking into account their target audience, and following some simple design guidelines, scientists can develop a site that presents their achievements and scientific approach. With so many tools available, it is now easy to have an excellent website for your company.
Tips for scientific organizations to make the sciencific website easy and usable
1. Keep your website designs consistent
That the presentation of the content of your scientific website is in harmony, respecting that each section has the same pattern.
Make sure that each template used is consistent and follows your brand guidelines.
2. Allow easy navigation
If visitors get your website complicated to navigate, it generates a bounce and the visitor never returns.
Look to make your navigation options as simple as possible and avoid cramming long lists of pages into menus. Classify the content of your science website and offer it in sections of the website in different ways to help ensure a positive user experience.
3. Make sure your website is sensitive
An essential recommendation, that although it sounds obvious there are still scientific websites that do not respond to cell phones. These poorly designed websites do not provide an optimal user experience. Your science website should work effectively on both mobile and tablet devices.
Added value to your scientific site through innovative tools:
Looped Video Illustration
You may ask yourself what is a looped video illustration, the loop is the heart of your theme, technology, or essential element of your business, is one of the latest trends that has been implemented in the web pages and is having a greater growth in its penetration every day.
The Looped Video Illustration are small videos that are very well embedded in a user’s product or profile file and that play a small video automatically in a loop format. It allows you to have a clear idea of what your company specializes in by accessing your website.
You can make the Looped Video Illustration from scratch or a 3D animation video and obtain or reuse all the graphics developed from a previous project with creative styles that can be fully integrated and embedded in your website to improve the impact and style it.
The use of interactive content on your website makes it more attractive and innovative in the eyes of the users. It helps to attract attention and stay on your website.
It allows you not only to read and see information but also to participate and immerse in a wonderful experience to increase and capture the attention you are looking for in your company
3DforScience helps you to enhance the design and structure of your Website
Formed by a group of scientists and a creative group of illustrators, designers and animators, 3DforScience provides an approach that adds value to the content strategy and the creation of websites. We emphasize clean, elegant design and clear, accessible language.
Our goal is to help scientific organizations to participate in new media and to show and share their work online. By creating dynamic, personalized and responsive websites for researchers, we are changing the relationship between scientists and the web.
We have done several projects for the website of our clients among them:
PolyHeal Micro by Praxis Pharmaceutical
3DforScience is a scientific communication company specialized in digital content for the pharma and biotech industries. Our passionate creative team works alongside an in-house scientific team to provide cutting-edge medical animations, scientific illustrations, virtual reality, etc.
Our extensive experience within the field ensures all the content we produce is scientifically accurate, innovative, engaging, and pitched at the right level for the target audience.