Having a marketing video for your pharmaceutical company is just as important as having physicians watching it. It is essential to ensure the video reaches our target audience if we want to have the desired impact. In this post, you will find some ways to make your medical video more appealing to physicians and hence, to increase the probability of your video being watched.
Combine medical videos and email
The quickest way to ensure your video reaches the biggest number of physicians possible is by including it on the emails. As simple as this strategy may be seen, it combines using the most popular channel for communication and it comes with zero costs as you are already using an email service provider.
Thus you are not just enhancing the chance of your video being watched but also enhancing the number of people that will benefit from the video like MSLs. Another good approach regarding this strategy is to include video thumbnails instead of a regular image, since you increase the chance that the physician will click through.
In addition to this, with the proper platform you will be able to identify the physicians who watched your video and for how long. Therefore, you will be able to measure your strategy and choose whether you should change it.
Play your medical videos to physicians at a congress
You can make use of conferences and congresses to promote your video to physicians. By using this strategy, you will deliver a more appealing presentation to the public. Videos within conferences might be used to replace the classic speaker or combine both. If you convert your whole scientific publication into a video, it will allow you to explain the key concepts in a very concise, clear, and engaging way. By doing this, you will substitute a tedious scientific publication into a light presentation that is not only more appealing to physicians but the general public.
One of the most common ways to promote your medical video in recent times is through Social Media. People love sharing and watching videos. Before uploading a video, it is crucial to choose the right network according to the target public.
In this case, we think Linkedin would be the most appropriate option. In addition to its obvious benefits, this network allows you to measure the impact of your video and see if you should change anything.
Your Website Pages
One of the best channels to promote your medical video to physicians is through your website. People nowadays search for products and services on Google. Besides, your website will rank higher if you embed a video, so it is a win-win.
Within the website, the video can be located on different sites. One of the best places for it is the landing page because it will help to draw attention. Another place would be within blog posts as it will complement the written text and make the post more appealing to the public.
3DforScience is a scientific communication company specialized in digital content for the pharma and biotech industries. Our passionate creative team works alongside an in-house scientific team to provide cutting-edge medical animations, scientific illustrations, virtual reality, etc.
Our extensive experience within the field ensures all the content we produce is scientifically accurate, innovative, engaging, and pitched at the right level for the target audience. Would you like to bring your scientific messaging to life? Contact us. We would love to help you create something unique.