Skin is the bigger organ of the human body. What happens inside our body can be reflected in this natural barrier and also exposure to various external factors can take its toll.
The arrival of telemedicine has meant an essential change since it makes it possible for a diagnosis to be accessed from remote places with a click of a button. Especially in dermatology, in which the diagnosis relies heavily on the clinical image.
That has opened a door, where technology can be used in multiple forms. 3D animation video is becoming a powerful tool for scientific communication.
In the case of the pharmaceutical industry, the video to promote their product, together with other forms of advertising, raises the image of the company thanks to professionalism, credibility, and confidence. In addition to being increasingly used in marketing strategies in the biotechnology industries, 3D animation technology can also help doctors easily communicate their cases.
In both cases, it is an attractive format because it is possible to show descriptive and explanatory content pleasantly, making it easier to understand.
The dermatologist now has more tools to help them assess the patient’s situation before undergoing a procedure, like 3D medical illustration or videos to explain a complicated process, infographics, and virtual reality.
The future of the area
These advances are discussed every year in the meetings of the Spanish group of dermatology, aesthetics and therapeutics of the Spanish Academy of Dermatology and Venereology.
Currently, virtual reality is being used in training in some American hospitals and universities, especially in the teaching of anatomy. Thus, some hospitals have incorporated this technology so that students can see and rotate organs of the human body.
You can represent how nerve signals are sent from one area to another, or see how a tumor affects one area of the brain and not another. Two brain lobes whose fibers intersect with the tumor can be illuminated.
In this way, and as the agency has pointed out, with a simple gesture of your fingers, you can enlarge areas of the patient’s skin, such as a mole. You can also simulate treatments to see their results.
That content is pinned in holographic images, and over these images, overlaps other real images. In this way, the 3D image of a patient can be physically contrasted and compared with the current image. And you can manage the treatment in real-time.
3DforScience is a scientific communication company specialized in digital content for the pharma and biotech industries. Our passionate creative team works alongside an in-house scientific team to provide cutting-edge medical animations, scientific illustrations, virtual reality, etc.
Our extensive experience within the field ensures all the content we produce is scientifically accurate, innovative, engaging, and pitched at the right level for the target audience.