The mechanism of action (MoA) of a drug is a complex concept in pharmacology. It refers to the way drugs act within our bodies to exert their pharmacological effects. Such mechanisms occur at the molecular level and affect cells and other components of the body. Thus it is a challenging term to explain or present to a target audience. Nonetheless, it is essential to conceptually explain this mechanism to promote a drug or technology.
MoA animation videos are videos that visually explain how a drug or device acts within our body to exert its action.
These videos are usually produced by specialized scientific communication agencies such as 3DforScience, on behalf of their clients, which are the pharmaceutical companies that develop and/or sell the drugs.
They make this video with the following objectives:
- Support pharmaceutical marketing at trade fair stands.
- Supporting pharmaceutical representatives.
- Use them on the web or in presentations.
- Obtain other marketing materials from the video such as scientific illustrations, PowerPoint presentations, holograms, among others.
The audiences for these videos are health care providers, physicians, patients, students, and anyone who wants to learn about a different pathology, product, medical device, or technology.
Drug MoA animation importance
MoA animation videos have been proven to be a successful tool for diverse marketing purposes. And thus, marketing professionals worldwide claim these videos are essential to increase their ROI or Return on Investment.
Including MoA animations on a biotech or pharma website can be beneficial for several reasons. One straightforward reason is that on most websites, visitors tend to prefer watching a video over reading a long text description.
Video on biotech or pharma websites assists in explaining how a drug works in a visual way, which highly appears to the user.
Whether your target audience is investors, physicians, researchers, or potential partners, the majority of people would rather watch a video than sift through blocks of text to find what they are looking for.
Mechanism of Action (MOA) videos combine different elements such as Voice-Over, powerful graphics, and on-screen text to ensure the message is engaging, clear, and concise.
Pharmaceutical Marketing with MoA animation
Good pharmaceutical marketing campaigns are essential to achieve objectives.
When we talk about making products tangible in the health sector, we are faced with a difficult mission. This is where videos based on mechanisms of action can help us to make the effect of medicines more graphic.
When talking about pharmaceutical marketing we must not forget video marketing, one of the fundamental uses of MoA animation for which 3D for science works, achieving an increase in ROI as we have already mentioned.
Scientist Video: Making it easier to understand
Often, wanting to describe something is synonymous with difficulty. This is increased when we talk about something technical and the person who has to understand it is not an expert in that subject.
For this reason, in sectors such as pharmaceuticals, it is very important to use some scientific video.
It is through this type of scientist video where we achieve differentiation with respect to some competitors, managing to use the closest language (the visual) and thus achieving the objective of transmitting information without any kind of barriers.
These scientific videos have a variety of applications. They are often used during face-to-face meetings, such as sales, investor meetings, or conferences.
Finally, the real value of an MoA video is the fact that it digests a complicated story into a compelling narrative, providing a framework of understanding that will engage the viewer and make a strong, lasting impression.