The mechanism of action (MoA) of a drug is a difficult concept to implement. Because the mechanisms of action take place at the molecular level and affect cells and other components of the body. Because it is such a complex issue, it is difficult for pharmaceutical companies to explain or present when creating a new medical product that needs to be known and promoted to the world.
Mechanism of Action Videos, are videos that visually explain how a drug or device acts to affect a physiological condition.
These videos are usually produced by specialized scientific communication agencies such as 3DforScience, on behalf of their clients, which are the pharmaceutical companies that develop and/or sell the drugs.
They make this video with the following objectives:
- Support pharmaceutical marketing at trade fair stands.
- Supporting pharmaceutical representatives.
- Use them on the web or presentations.
- Obtain other marketing materials from the video such as scientific illustrations, power point presentations, holograms, among others.
The audiences for these videos are health care providers, physicians, patients, students and anyone who wants to learn about any pathology, product, medical device or technology that the pharmaceutical or biotechnology company is promoting.
Drug MoA animation importance
Video has been proven to be a successful for various marketing purposes. Marketing professionals worldwide name video as the type of content with the best Return on Investment.
Including video on a biotech or pharma website can be beneficial for several reasons. One straightforward reason is that most of website visitors would rather watch a video when available than reading text.
Video on biotech or pharma websites assist in explaining how a drug works in a visual way, which appeals to user expectations.
Whether your target audience is investors, physicians, researchers, or potential partners, the majority of people would rather watch a video than sift through blocks of text to find what they’re looking for.
Mechanism of Action (MOA) videos combine the different ways people retain new information and the channels people prefer to learn new information.
Changing the words in a video to tell the story of an MOA can bridge this gap in understanding, stimulating interest and optimizing information for the viewer to assimilate and ensuring a consistent experience for potential end customers. These science videos have a variety of applications. They are often used during face-to-face meetings, such as sales or investor meetings, or as part of a presence at conferences such as ESMO, which is Europe’s most influential oncology platform for doctors, researchers, patient advocates, journalists and the pharmaceutical industry worldwide and where the latest technologies are seen to explain highly complex mechanisms of action. Animated videos explaining MoA are also suitable for adding online as part of a web page or as an email link or embedded in a mobile application.
Finally, the real value of a MoA video is the fact that it digests a complicated story into a compelling narrative, providing a framework of understanding that will engage the viewer and make a strong, lasting impression.