Data visualization vs numbers in science

Jan 5, 2021 | Marketing

Data visualization vs Numbers in science

Data Visualization for Healthcare

Numbers are essential in medicine. They provide short, concise, evidence-based ratings of therapies, diagnostic tests, and risk assessments commonly used in family medicine. However, Data visualization is better than numeric language because it gives a clearer picture of the results and needs less effort for analysis in compared to numbers.

In the era of information explosion, more and more data piles up in science. However, these dense data are unfocused and less readable, so one of the most common challenges we are faced with is making data and statistics as compelling as the science they represent. We need visualization tools to help information to be easily understood and accepted, as visualization is more intuitive and meaningful.

You already know that using visuals to communicate your content is fast, easy, and efficient because pictures are so much easier to interpret. However, you might be wondering how to communicate with your information even faster.

Here are some tips to let your data speak for itself:

             1 .Make it easy for your brain

The human brain can deal with about seven bits of information before it starts to drop things. Also, we are going to push our limit if we just stick to the text.

It is essential that we remove all the stuff we do not need. When we visualize the content, instead of being overloaded with all the information presented, your brain can quickly and easily understand what is going on.

We use the brain’s ability to process certain things (like position and length) and remove things that confuse our brains (like repetitive movements) to help us understand our data much more quickly.

            2. Beauty matters

Something pretty is eye-catching so that people are drawn to what you are saying. Make the focus “aesthetically pleasing to the eye” and you will keep your audience´s attention.

            3. Use bright colours to highlight

To attract attention to a certain part of your data use alarm colours, which draw the eye quickly to areas that need attention, and help get that message across. Bright colours that stick out immediately make you know exactly where to take action

          4. Check your visuals with the 5-second rule

Research shows that the modern attention span for looking at things online is, on average, less than five seconds. So if you cannot grab attention within five seconds, you have likely lost your viewer.

Be sure your visuals include clear titles and instructions. Tell people succinctly what the visualization shows and how to interact with it.

And if you want to communicate effectively with your data, contact 3DforScience and we will offer you all our services of scientific interactive media and 3D medical animation which help healthcare companies to communicate through visuals.


Visual channels are important to express the collected data more simply and innovatively. The main objective in obtaining numerical results is that users stay with the message we want to convey and sometimes with a few simple figures is very complicated.

The visualization of the data allows us to capture the user’s attention, present it interestingly, and help the readers to understand the results obtained.


3DforScience is a scientific communication company specialized in digital content for the pharma and biotech industries. Our passionate creative team works alongside an in-house scientific team to provide cutting-edge medical animations, scientific illustrations, virtual reality, etc.

Our extensive experience within the field ensures all the content we produce is scientifically accurate, innovative, engaging, and pitched at the right level for the target audience.[Would you like to bring your scientific messaging to life? Contact us. We would love to help you create something unique


Related news

How Medical Devices Work: 3D Animation to Explain It

How Medical Devices Work: 3D Animation to Explain It

Medical devices are innovative technologies that have rapidly evolved in the last decade to improve people’s quality of life. Not too far ago it would sound futuristic to be able to receive medication from your chronic disease at home or to get rid of your glasses...

Commercialize a drug: 3D to speed up the process

Commercialize a drug: 3D to speed up the process

The discovery and development of new drugs is a long process. According to various studies, it typically takes ten to twenty years from initial research to the market launch of a drug, including the six to eight years between Phase I clinical trials and market launch....

3D biotechnology and genetic engineering

3D biotechnology and genetic engineering

Biotechnology is defined as the use of biology to solve problems and make useful products, the most prominent area of biotechnology is the production of therapeutic proteins and o other drugs through genetic engineering.  Nowadays, biotechnology covers many different...

Surgery’s future: virtual reality goggles

Surgery’s future: virtual reality goggles

Surgeons have to combine both technical skills and academic knowledge to save people’s life. Being able to keep concentration under pressure is also an important skill for surgeons, as a mistake in a surgical procedure could be a matter of like or death. Nowadays, 3D...