First of all, before making a 3D animation video, our clients must know the great importance of our work method, that is why we explain each phase of the workflow, the role that our team of animators, graphics and scientists play in the creation of each animation project, taking into account that we work together with clients so that the ideas and wishes they require can be projected along with the input and guidance that our team provides.
Steps to create a 3D video animation
Once the necessary reunions of the client have taken place it is time to set which the next steps are going to be. The client should have sent a briefing to 3DforScience so we know what is he looking for and to cap the price.
Step 1: The Conceptualization
After we get in touch and based on the initial briefing, we define the script. This means that we start looking for references and source materials to define a solid base that helps us build the needs for our project. This script is going to be the base for all the projects. It is structured in 3 columns:
- The first one is titled “Voice Over” which is in fact what is going to be said in the video. We divide this voice according to different scenes, so we know what is being said in each part of the video.
- The second column is “Indications for images/animations“. Here we try to explain through images or other types of indicators what is intended to be shown in the video, that matches the voice over.
- Lastly comes the “Text on screen“. In case some specific sentences might be wanted to be shown during the video on the screen.
Once everything is structured we send it to the client to receive the feedback. They can modify whatever they consider necessary (add images, remove images, add explanatory comments on how they want to represent a scene…). Finally, after the approval of the client we will move to the next phase.
There also exists the possibility in which the client sends us the script as they want it and we are the ones that make slight changes to adjust it to the right timing. Additionally, we make our comments on what could be shown in the scenes.
Step 2: The Storyboard
This step consists of the creation of quick images by hand or 3D sketches of the scenes to give the client an overview of the whole project and to ensure that every single scene gets properly defined. It could be seen as a “comic drawing”. It is handy as the client can give his feedback which would be implemented on the visualizations. An important point that should be highlighted is that these are not going to be the final illustrations of the project.
At the same time that this phase is taking place the selection of the voice of the artist that is going to give life to the video is chosen.
Step 3: Visualizations
In this phase, we translate what has been made by hand into 3 dimensional images. According to the branding references or specific preferences, we focus on the main elements to give the client an example of the final look&feel of the project. The specific textures and lightening for the illustrations are provided.
Like any other phase, it has its feedback round and proper feedback will result in a much easier animation procedure as the correct effects would be applied. In parallel, the voice over is being recorded so everything is set when the animation phase starts.
Step 4: Animation
Here is where the magic happens! We see how things move and get the feeling of timing. After approving the animations we render and compose everything to match the quality and style of the visualizations. All the little pieces of the project are put together: the voice, the animations and the sounds effects; to achieve a stunning final delivery.
Thanks to our workflow and the importance we give to each phase that requires the creation of the 3D animation video, all our customers get the result they expected and even better. By allowing the client to intervene in each phase twice with their feedback to give their opinion, it generates an improvement in the results, since working in a team everything is always better.