Creating a Brief for Medical Animation

Using medical animations has become a popular medium for communication in pharmaceutical, biotech, scientific and medical field, due to their capacity to make an easy understanding, striking and long-lasting impact on a targeted group of people which often include medical professionals, patients, and investors.

The key to getting the animation you desire is to ensure you give your animation team the most complete project brief, and consequently, they can accurately meet your needs. Take into account that if you miss out on important information from your brief, you may end up receiving something different from what you want.

Usually, building a brief for medical animation can be hard, the scientific background is sometimes too extensive and complex, and you have no idea how the animation team works or what information they expect from you, so here you find 4 simple questions to think about when writing a medical animation brief.

  1. Why do you want a medical animation?

You need to know the purpose of your medical animation content. What goals are you aiming to achieve?. Note down if you want your medical animation to increase attention to your investors, or want to explain a novel mechanism of action, or train healthcare professionals in an innovative procedure or technology or want to educate patients about a particular disease, for example.

  1. Who is your targeted public?

You should consider your target audience. Who will watch your medical animation? Unless you are certain of your targeted public, you will not be able to tailor your medical content to appeal directly to them. Take into account what you would like your targeted public to feel, think, and do after watching your medical animation content. The better you know your targeted public and what response you want to create in them, the better your medical animation will be.

  1. What do you want to communicate?

Now it is time to work out the core message you want your medical animation to be about. Try to stick to just one core message if possible, or two at a stretch. Cramming too much information into your animation just means viewers will not be able to take it all in. It is best to stick to just a few messages and get them across well. Make it as short as possible to get your message across, but typically not above 2 minutes. For more than 2 minutes to get your message across, you should consider splitting up your content into more than one animation.

  1. What is your budget and the deadline?

It is handy to have an idea of how much you can spend and when you will need your medical animation. The more guidance you can give in terms of your budget and deadline, the more efficient the project will be. Tell your animation team exactly what your budget is so then they can work out exactly what they can achieve with that money.

In 3DforScience, we can transform your brief into high-quality medical animation thanks to our highly skilled computer animation team and an expert scientific team; creating an exceptional synergy between technology and science making your medical animations useful and assertive, according to your needs.

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