The discovery and development of new drugs is a long process. According to various studies, it typically takes ten to twenty years from initial research to the market launch of a drug, including the six to eight years between Phase I clinical trials and market launch.
During the scientific decade, millionaire investments are produced, and in each of these steps, there is a significant risk that the compound does not meet the requirements to continue with the process, so candidates are lost.
In addition to safety protocols, in part, this development is so long because it is necessary to seek funding to support the entire process since according to Tufts University, the average cost of developing a drug rises to 2.5 billion dollars.
When all phases have been passed, the drug data is presented to the FDA and other agencies for review, approval, and commercialization; but before that, there is a lot of work to do.
In this race against time to launch a drug on the market and create a patent, of the different phases that we can find, it is in one of the first phases, the preclinical phase, where funding begins to be sought.
At this moment is where all the arguments for financing the project are put on the table, to try to find an attractive and attention-grabbing corporate image.
Enhance your business image with 3D
One of the important points is to show the rest of the pharmaceutical environment that the product you have is good. That is obtained by creating a strong image, enhancing your brand to support the hypothesis and the results of the product, since the process is a race to go to market, and the faster you advance, the more security you offer about the reliability of your product.
Currently, technology has revolutionized the way you educate your users or approach them. Proof of this is 3D technology in all its variants.
Forrester Research says one minute of video is equivalent to 1.8 million words, as 3D animation is 60,000 times faster than processing text-based information. Studies confirm that people remember 80 % of what they saw compared to 10 % of what they hear, because more than 65 % of people are visual learners.
In this way, with a careful study of the available options, and adapting to your strategies those that are most convenient for your company and type of audience, the impact that will be generated will be much greater, attracting potential collaborators and increasing the advantage over your competence.
How can 3DforScience help you?
3DforScience is a scientific communication company specialized in visual content for the life science sector.
We are a passionate creative team of scientists, marketers, artists, and animators with a shared aim: to help you improve your scientific communication with innovative and unique creative solutions. We can help to boost your scientific communication capabilities in the oncology field by designing unique creative solutions as 3D animation videos or illustrations.
Would you like to bring your scientific messaging to life? Contact us. We would be pleased to provide you with a unique creation.