How to succeed in a scientific trade show

7 Minutes

Contents

In a world where marketing possibilities are very limited due to endless legal limitations, scientific trade show are the one (and sometimes only) answer to promote your research and products. So if you only have an opportunity… how can your company make the most out of it? Continue reading this article and you will succeed in all the upcoming trade shows this 2020.

4 TIPS AND A GOLDEN ONE

  1. Know who your decision-makers are.
  2. Do not underestimate young researchers, they might be your future clients!
  3. Use lead building analytics for long terms relationship cultivation.
  4. Find Ways to BE MEMORABLE

HOW TO BE MEMORABLE IN ANY SCIENTIFIC TRADE SHOW?

Being memorable in a scientific trade show is comparable to Christmas and its decoration, the more visual and striking you are, the better.
In a scientific trade show, it is essential to grab the attention of doctors, investors or attendees to promote your new product or research, and for this, they first have to see you.

If you want to have an eye-catching booth, having well-designed panels in concordance with your branding colors and logos is the first step.
You should also be as technological as possible (after all, we are in the 21st century). To achieve this, the best solution is holograms in which you cannot only display your logo but also the new molecule of your active compound, or your recombinant antibody.

INNOVATION AND INTERACTIVE WITH OUR AUGMENTED REALITY

Innovation and interactive content is a must when it comes to engaging with your audience, with virtual reality you can make all the attendees see your research from a 360º perspective- if you cannot explain your science to your audience, get them inside of it!

Through our VR technology we can emerge your clients in an interactive experience wherein, for example, they can kill a cancerous tumor or see what happens to our body when a certain drug is taken- all in an immersive way. Once you have all the attendees in your stand, it is time to implement our last trick: ensure your audience does not forget you. How can you achieve so?

Using our Augmented Reality (AR) technology we can, for instance, develop an app in which your audience can visualize the molecules of your new research on your business card when looking at it through a tablet or a smartphone. Hence, meanwhile, you are explaining your new science, they will be seeing the main elements of your research on your business card. This does not only give you extra time to engage with the attendees but also enhances the chances they will take your business card. More importantly, once they have it, they will remember who you are only by having a look at it.

WE CREATE A PERSONALIZED EXPERIENCE FOR YOU

In 3DforScience we create an entirely visual experience for you. Since we produce all visual content from scratch, every element can be re-utilized. Hence, from an animation video made to explain your MOA, different elements can be extracted to be used as, for example, holograms in tradeshows or as a booth’s design for your panel. Thus, creating a whole visual experience that will reinforce your branding as never before.

3DforScience

3DforScience is a scientific communication company specialized in digital content for the pharma and biotech industries. Our passionate creative team works alongside an in-house scientific team to provide cutting-edge medical animations, scientific illustrations, virtual reality, etc.

Our extensive experience within the field ensures all the content we produce is scientifically accurate, innovative, engaging, and pitched at the right level for the target audience. Would you like to bring your scientific messaging to life? Contact us. We would love to help you create something unique.

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