The importance of a clear goal to get the best slides of medical presentation

7 Minutes


Declaring a clear goal is much more difficult than it seems, but it is the basis for obtaining the desired medical presentation. You should not assume that the first goal you come up with is the correct goal of the presentation.

The basis of each presentation should be a clear statement of the objective of the presentation. When deciding on your goal, you must be realistic and specific. The objective is like the destination of the audience.  It cannot be generic; it has to be detailed.

The goal drives everything else that is done for that presentation. That is why without a well-established goal, you can waste a lot of time creating and preparing a presentation that has no hope of achieving what you really need it to.

Turn your goal into a starting one before making the slides

Now that you have a clear goal, you wonder how you are going to achieve that goal? Begin by organizing your ideas into a broken-down scheme. This will show you step by step on how to reach your overall goal. By breaking down all these points, you will be developing how the presentation will achieve its goal. Don’t skip this step and go straight to making the slides. You will be tempted to do this; because it is usually the easiest thing to do. However, creating the key questions/answers to the goal of your presentation first saves you time and sanity by forcing you to outline your presentation and determine how each part relates to the goal.

man making a slide of medical presentation

If you start with the slides immediately, it is too easy to get lost in the details of slide creation. You lose sight of your overall goal and end up creating beautiful slides without a purpose.

What are the key questions for setting the goal?

Setting a goal for your presentation involves answering these important questions. They are:

Who – Who is the last person? Who will see your slides?

What – What do I want to achieve with the slides and what actions should be taken?

Where- where, when, and how will my audience see this slide presentation? Answering these three questions helps us to be oriented about what content we should include in our slides, how the content should be organized, and how it should be presented.

audience watching a medical presentation

Where are the slides used in medical presentation?

In the pharmaceutical and biotechnology industries, slide presentations can have a variety of uses:

Training materials

Sales materials

Source of information

Help with meetings

Conference presentations

Dissemination of information

Service Presentations

Depending on what the slides are used for, a different approach will be made to the slides.

In short:

Having a clear goal when making slides is the key to obtaining the results you want to achieve. This way you will know which audience to address, what to say, and how to do it. Thus creating the slides of your presentation with purpose and clarity.

You can see more ideas about successful slides for your presentation in our blog. Where once we have the clear objective of our presentation, we can implement even interactive content in the Slides to generate more attention from our audience.


3DforScience is a scientific communication company specialized in digital content for the pharma and biotech industries. Our passionate creative team works alongside an in-house scientific team to provide cutting-edge medical animations, scientific illustrations, virtual reality, etc.

Our extensive experience within the field ensures all the content we produce is scientifically accurate, innovative, engaging, and pitched at the right level for the target audience. Would you like to bring your scientific messaging to life? Contact us. We would love to help you create something unique

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