Digital trends 2020 / Digital marketing

7 Minutes


Thanks to technology people from different countries and cultures are able to be connected effortlessly. In this digital age, sharing information is very simple. Every year, new tools and technologies emerge, meaning that we need to follow the latest trends to compete in the market.

In 2020, we are experiencing the great impact that digital marketing continues to have and how, little by little, conventional marketing is losing strength in the market.

Digital Marketing trends for 2020:

1) Video Marketing

Videos are powerful tools that provide us with great advantages when we wish to share information on different platforms. They allow us to present information more attractively, engaging clients, and enhancing the credibility of our product.

Consumers like them because they are easy to digest, entertaining, and attractive. Whereas marketers use videos because they provide a huge return on investment (ROI) across many channels.

2) Chatbots

First of all, let us tell you what a chatbot is: a chatbot is a computer application that carries out conversations with users through a predetermined scenario.

Thanks to chatbots, companies promote products and services, since this virtual assistant helps to solve users’ doubts with messaging applications such as Facebook Messenger, WhatsApp, etc., or they add it to their website.

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3) Interactive Content

Unlike conventional content, interactive content requires the active participation of the audience. In this way, your audience becomes an integral part of a dynamic, two-way experience.

Brands using interactive content improve their marketing results in several different ways. Interactive content is not only a tool for consumer-focused marketers but also plays an important role in marketing strategy to leverage shared content.

For more information on how you can add interactive content to your marketing strategy, see our interactive service reel.

4) Augmented Reality (AR)

Augmented Reality (AR) provides the ability to overlay a visual and audio experience to a real-world environment as viewed through a computer, mobile device, or special hardware. As a marketing and communication company, we develop Augmented Reality medical apps which are an ideal tool to show the real dimensions of your technology or incorporate into medical training.

5) Branding

Seth Godin has a great definition of a brand that addresses this point: “A brand is a set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”

Brand identity includes logos, typography, colors, packaging,  messages, and complements to reinforce a brand’s existing reputation. In 3DforScience we specialize in graphic content for the pharma industry. This is why we take great care in creating all the content according to your branding guidelines and thus, reinforcing your brand’s image.

digital marketing trends 2020

6) Social Media Marketing

Thanks to social media, companies can increase sales, connect with their audience, and drive website traffic by posting the right content. This is achieved by providing valuable publications and content. Currently, the main social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, YouTube, and Snapchat.

For recommendations to drive innovation through your platforms by means of AR, VR, email, and social media, visit our website

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3DforScience is a scientific communication company specialized in digital content for the pharma and biotech industries. Our passionate creative team works alongside an in-house scientific team to provide cutting-edge medical animations, scientific illustrations, virtual reality, etc.

Our extensive experience within the field ensures all the content we produce is scientifically accurate, innovative, engaging, and pitched at the right level for the target audience.Would you like to bring your scientific messaging to life? Contact us. We would love to help you create something unique.

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