Grow’s 3D Animated Labyrinth: Trip to the Second Brain

8 Minutes

Contents

 

Through the use of virtual reality technology and immersive 3D animations, Grow and the expertise of the team at 3DforScience embarked on a groundbreaking project which crafted an educative environment that not only engaged patients but also empowered them with a deeper understanding of their conditions. This initiative marks a significant step towards redefining patient education, showcasing the potential of visual narratives in fostering a healthier mind-gut relationship and paving the way for the application of VR in treating mental disorders.

About Grow

CLIENT: Grow, a leading creative agency was entrusted with a monumental task by a healthcare client: to change and improve how patients understand and navigate the complexity of stress-related disorders.

The project aimed to illuminate the connection between the brain-gut axis and stress responses, fostering a new understanding to improve patient’s perceptions of the impact on their bodies, educate them, and transform their lives.

SERVICE: The initiative required crafting an educative and engaging environment while showcasing the effects of stress on the body at a brain-gut connection level. Therefore, the 3DforScience team had the primary challenge of creating an immersive experience based on an engaging visual narrative with stunning 3D animations and scientific accuracy.

Choosing the most adequate technology was also crucial to ensure accessibility and a seamless user experience.

 

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Some interesting facts about stress and its connection to stomach illness:

1. When stressed, the body releases hormones like cortisol affecting the balance of the gut. This disturbance can manifest in various ways, such as bloating, excess stomach acid, cramps, and even diarrhea.

2. Anxiety throws gut microbiome into disarray. These helpful bacteria aid digestion and immune function, and when their numbers decrease, the body experiences difficulty breaking down food, generating gas, constipation, and increased susceptibility to infections.

3. This also triggers unhealthy eating behaviors such as indulging in sugary or fatty treats and skipping meals. Habits of this kind can lead to hunger episodes and erratic eating patterns that disrupt your digestive rhythm.

 

stomach illness caused by stress

A labyrinth of healthcare through a Virtual Reality Experience 

For Grow’s project, we created a gamification experience in which we took the audience to a common case in the life of playable characters who were experimenting with stress and gut problems. The journey embarked as a Virtual Reality Experience that guided through the stomach, small intestine and colon, where all the preview effects of stress were exemplified creating an understanding of their connections through an interactive storyline. 

This visual narrative, combined with our team’s talent in 3D design, medical animation, and science visualization, was instrumental in bringing the client’s vision to life.

 

virtual reality technology and 3d animation gastro enterology

 

Our patient-centric approach enabled us to forge a deeper connection and enhance the overall patient experience where education was created one step at a time with clear images, guidance, and highlighting key elements previously discussed with Grow’s team.

 

scientific communciation for gastro enterology

Virtual Reality (VR) technology to treat mental disorders

VR technique has become very relevant to treating mental disorders due to the possibility of recreating sceneries. Anxiety can feel like a prison, confining the patient to a world of worries and avoidance. Virtual reality (VR) therapy is emerging as a powerful tool to break free from anxiety’s grip as it immerses the one who experiences this disorder in customizable, controlled environments that mirror stressful situations and face fears all while learning coping mechanisms and building confidence. Unlike traditional exposure therapy, VR eliminates the risk of full-blown panic attacks, making it a gentler and more accessible option.

The benefits are numerous:

  • Personalized exposure: Virtual Reality technologies tailor experiences to your specific anxieties.
  • Gradual desensitization: You control the pace of exposure, building confidence step-by-step.
  • Safe and controlled environment: No risk of triggering intense anxiety in real-life situations.
  • Increased accessibility: VR therapy can be done from home, reducing barriers to treatment.
  • Engaging and interactive: This makes therapy more enjoyable and motivating.

The Outcome

Grow’s project resulted in an animated video with a VR adaption that exceeded the client’s expectations not only by being able to foster a profound understanding of stress’s harmful effects on the digestive system but also as an open door to start adapting these technologies to the treatment of common disorders, creating a healthier community both in mind and gut. 

virtual reality technologies and VR applications to mental disorders

We invite you to discover more about the applications of VR in the health and science industry. Invest in content that is both engaging and interactive for your audiences promoting communication materials that are easy to remember.

Contact our team and see how we can help you!

 

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