All know that AR interactive applications encourage greater engagement with your customer, helping them to understand closely and easily how your product works and the benefits it can bring.
Augmented Reality types
AR can take different formats. On other occasions, we have already talked about web AR used in a photocall, a business card, or AR 360 as a museum.
The AR web offered the public the possibility of interacting with the environment from any screen, mainly that of the cell phone itself. Thus, with the AR photocall, you can place any interactive element in the space, so that you can take a picture with it, choosing the place, size, perspective…
With the AR 360, on the other hand, by scanning the QR code with any device, including a cell phone, you could see all around you the different interactive elements.
A subsection of this AR 360 is the so-called “portals”, where this technology creates a door that “you go through and it takes you to another place”, such as a soccer field, museum, or laboratory, and also allows the use of VR glasses to make it even more immersive.
Ultimately, interactive applications allow you to show a product and create interactivity, being able to press buttons, see an MOA, an explanation…
What benefits can obtain a Science company with this technology?
Firstly, this type of technology generates a direct interaction with the environment, which makes the public feel immersed and the experience as close to reality as possible. This allows any company to generate a molecule to see how it interacts, or the inside of the body, to see the drugs work or disease progress.
On the other hand, AR can be used to create interactive 3D models of products or systems, which can be used for training, simulation, troubleshooting, or creating product virtual prototypes. This can be used for testing or demonstration purposes, to improve understanding and communication, and reduce the need for physical prototypes.
In addition, AR has the potential to improve the efficiency and effectiveness of product development, research and development, and field service, reducing downtime and the costs associated with pharmacology, including the costs of drug development and education.
How can 3DforScience help you?
3DforScience is a scientific communication company specialized in visual content for the life science sector. We are a passionate creative team of scientists, marketers, artists, and animators with a shared aim: to help you improve your scientific communication with innovative and unique creative solutions.
We can help to boost your scientific communication capabilities within the biotechnological/ molecular biology fields by designing unique creative solutions such as 3D animation videos or illustrations.
Would you like to bring your scientific messaging to life? Contact us. We would be pleased to provide you with a unique creation.