What is Augmented Reality?
Augmented reality is a technology that allows you to bring your message into the real world by overlaying and displaying real-time digital information and media, such as videos and 3D models. This is achieved through the camera view of your device, or through technology, you can wear, such as a viewfinder or smart glasses.
Augmented reality is one of the most promising technologies today and has the potential to completely change all sectors, one of the most important being the medical sector.
Through this innovative technology, doctors and patients can experience scientific concepts in a very lively and understandable way.
AR in HealthCare
There are countless areas wherein Augmented Reality can be used, with Healthcare undoubtedly being one of the most interesting of them all. There are already some impressive implications of AR within the Healthcare field, and we can see many fascinating, beneficial, and even life-saving applications that use this technology.
We will see the different applications of AR in Healthcare, and what the future holds for this promising, yet futuristic technology.
webAR. What is webAR?
WebAR or Web-based Augmented Reality, is an AR experience that takes place within a web page. This means that consumers can navigate the URL of the web page for an Augmented Reality experience through any iOS or Android smartphone camera. There is no need to download any applications.
Augmented reality has existed for a long time. However, its applications are increasing year after year, it is now possible to use AR in browsers. Smartphone technology allows us to activate and offer augmented reality experiences directly through the website.
There are multiple industries and ideas where webAR can be used:
Web AR PROMO. If you are looking for an innovative way to promote a campaign or product, your best alternative is the AR web. We have seen how companies have used AR web cards to share a positive message and ‘surprise’ their current customers with something a little more unique than their standard printed postcard.
Web AR for Direct Mail is another example of AR on the web. With this technique, it is possible to make a direct mail campaign using AR where you can send to your target the brochure of your product with a design that includes a QR code for AR activation.
Once scanned, customers can point their phone at the printed material to activate the AR video tracking image. You can see this experience at the following link HPE Primera AR Promotion.
Web AR Virtual Events. Due to the COVID- 19 pandemic, most live events have been canceled. This means that there will not be big live events in the near future. As a consequence, companies are obligated to think out of the box and shift live events for events virtual events. Organizing AR events is not only very innovative but also very fun and engaging.
What are the benefits of webAR?
The first benefit of webAR is that you do not have to download an application in your device. WebAR makes the experience more accessible and immediate without the need of using up phone memory since the whole experience occurs within the website.
It also helps to make AR campaigns and experiences more relevant and useful.
Since WebAR can work in most browsers, it is not necessary to have a certain device to be compatible with AR, which also increases the scope of a particular experience.
3DforScience is a scientific communication company specialized in digital content for the pharma and biotech industries. Our passionate creative team works alongside an in-house scientific team to provide cutting-edge medical animations, scientific illustrations, virtual reality, etc.
Our extensive experience within the field ensures all the content we produce is scientifically accurate, innovative, engaging, and pitched at the right level for the target audience.