The virtual booth is a space within a larger virtual event, like an online trade show environment, that allows exhibitors and visitors to connect and interact in virtual trade show booths, mini-websites that are built within a larger online event framework.
Creating a virtual booth for your business will boost exposure and generate quality leads. With virtual booths, you have countless creative opportunities, and you can include elements that make them more interactive. One of these elements is webinars, business-related video workshops, or presentations where you share knowledge, ideas, and updates with your audience.
The rise of webinars during Covid-19 era
Especially now with a pandemic, webinars are a must-have in your marketing strategy. Most marketers agree that webinars are the best promotion tool to generate high-quality leads, as up to 40% of the attendees become qualified leads, bearing in mind that the average webinar receives 260 participants. Also that webinars have the advantages of a wider audience reach and extreme cost-effectiveness.
Webinars offer your audience valuable information, and the need has become even higher due to the pandemic. On the other hand, virtual booths are designed to add value. By implementing webinars in them, not only you do increase the time that audiences spend in the booths, but they also cater to their need for information. Regardless of your field, webinars are a perfect opportunity to address company updates, noteworthy industry topics, news, or market challenges.
Microsoft and LinkedIn are among the most famous companies that have hosted lots of webinars and webcasts during the pandemic to help participants get the pulse of the latest trends.
Clients are looking to develop a closer relationship with brands and learn more about what they do and how they do it, and businesses want to consolidate relationships with their clients, so they are now likelier than ever to attend webinars.
Virtual booths can maximize your reach and boost the attendance rate
One of the biggest challenges with virtual booths, and virtual events in general, is that you need to work hard on keeping audiences interested and on convincing them that visiting your virtual space is worth it. After all, you’re in the online sphere now, where the notorious eight-second attention span comes in. Webinar integration is one of the ways to get more people to attend.
Adding such a webinar space on a virtual booth enables the virtual exhibitor to promote their webinars. If they are still to come, a countdown will show how much time there is before it starts, and a link integrated into the webinar space will bring the visitors to register themselves into an online form. If they have occurred already, a link integrated into the webinar space will bring the registers to a page showing the recorded webinar.
In 3DforScience we create your virtual booth with all the personalized scenarios and last generation digital tools, which allow you to present your product in a more innovative way and host your webinars within it.
3DforScience is a scientific communication company specialized in digital content for the pharma and biotech industries. Our passionated creative team works alongside an in-house scientific team to provide cutting-edge medical animations, scientific illustrations, virtual reality, etc.
Our extensive experience within the field ensures all the content we produce is scientifically accurate, innovative, engaging, and pitched at the right level for the target audience.